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Monica Hamburg - How Tweet It Is: Creating a Following on Twitter

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Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about:

- Getting started on Twitter
- How to build and keep a list of followers
- Twitter etiquette
- Case studies and success stories – how other charities and non-profits are benefiting from Twitter

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Monica Hamburg - How Tweet It Is: Creating a Following on Twitter

  1. 1. How Tweet it is: Creating a Following on Twitter
  2. 2. What is it?
  3. 3. What is it?
  4. 7. http://www.wired.com/techbiz/media/magazine/15-07/st_thompson
  5. 11. <ul><li>IT SOUNDS: </li></ul><ul><li>SILLY! </li></ul><ul><li>WASTE OF TIME </li></ul><ul><li>BORING </li></ul>Photo credit: bitzcelt
  6. 12. What do you think?
  7. 14. Because there’s MORE. Photo credit: Gaetan Lee
  8. 17. EVEN Photo credit: Gaetan Lee
  9. 18. Photo credit: chingers7
  10. 23. Photo credit: theapplicant.com
  11. 26. Photo credit: loop_oh
  12. 29. And have others rebroadcast it:
  13. 30. Ask for advice:
  14. 31. Discover
  15. 32. Discover
  16. 33. Build
  17. 34. “ One of the strengths of non-profit organizations is access to bipartisan statistics, in-depth studies and content-rich research on their particular subject that the average user may not have access to or know how to find. Highlight new, pertinent information.”
  18. 37. As you can see, it’s a collaborative effort
  19. 38. So power & empower your supporters
  20. 40. Photo credit: Gaetan Lee
  21. 42. Examples
  22. 43. Examples
  23. 44. Examples
  24. 45. Examples
  25. 46. Examples
  26. 47. Examples?
  27. 48. Stamp Out Hunger
  28. 57. Phones for Fearless
  29. 63. Photo credit: Philip Jeffrey (tyfn)
  30. 64. Directory http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html
  31. 66. #daniela
  32. 67. Getting Started
  33. 68. Your first tweets shouldn’t contain:
  34. 69. Picture
  35. 70. Picture
  36. 71. Bio
  37. 72. Don’t toss out grammar
  38. 73. Link/Sidebar
  39. 74. Backgrounds
  40. 75. Background
  41. 76. Background
  42. 77. Find/Follow/Search
  43. 78. Find your contacts
  44. 79. Find someone by name
  45. 80. List yourself & Find
  46. 81. You can subscribe to all: Then follow w/Autopack
  47. 82. Directories
  48. 83. Directory
  49. 84. Directory
  50. 85. Directory
  51. 86. Find /Follow /Search
  52. 87. Find /Follow /Search
  53. 89. Recommendation Tools
  54. 90. Recommendation Tools
  55. 91. Recommendation Tools
  56. 92. Search for Information
  57. 95. Search for keyword
  58. 96. Other Tools
  59. 103. Thread your conversations
  60. 104. Or “digest” them
  61. 105. Poll
  62. 106. Twitterfall
  63. 111. Back up
  64. 112. Don’ts
  65. 113. Nothing is Private
  66. 114. Don’t: slag Photo credit: minipixel
  67. 115. Photo credit: MichaelMarlatt
  68. 116. Be Safe
  69. 117. Be Safe Photo credit: Digital Terrorist
  70. 118. Bots/Spammers
  71. 119. [INSERT ] Follow Ratio
  72. 120. Get caught up in the game:
  73. 121. Dos
  74. 122. Lend a Hand Photo credit: Eduardo Deboni
  75. 123. Participate Photo credit: Kris Krug
  76. 124. Be Unboring Photo credit: John Biehler
  77. 125. Spread the Joy
  78. 126. Learn Photo credit: Chris LeMay
  79. 127. Be Personal Photo credit: Philip Jeffrey (tyfn)
  80. 128. Photo credit: World of Oddy
  81. 129. http://www.slideshare.net/oreillymedia/the-twitter-book-a-sneak-preview
  82. 130. Remember: it takes work
  83. 131. And onto the voting:
  84. 132. New Poll:
  85. 134. And the results are:
  86. 137. Photo credit: futurowoman
  87. 138. Photo credit: _________ Photo credit: -akane+ 茜茜 =
  88. 139. Thank you to these great folks on Flickr:
  89. 140. Thank you to these great folks on Flickr:
  90. 141. Find Articles, Notes & Resources <ul><li>http://delicious.com/mhamburg/twitter+nonprofits </li></ul>
  91. 142. Contact Me
  92. 143. Contact Me

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