Cloud computing, social media, digital storytelling … these are some of the ways that technology has evolved to change the way we operate and how we engage with our communities. In this session, TechSoup Canada will review some of the latest technology trends and share some free/low cost tools you can use to build your organization’s capacity. Takeaways: - List of free or low cost technology tools to help increase organizational capacity - Knowledge of latest technology trends in the charitable sector - General guidelines on how to choose the right tools for the organization

1. Technology Tools and Trends:
How to make them work for you
My CharityConnects 2011
Jane Zhang

2. We help nonprofits use technology to achieve their full
potential. We do this by lowering the barriers to
technology through access to tools, knowledge, training
and talent.

3. A walk down memory lane…

4. Search for info

5. Web 2.0 Tools
• Twitter
• Facebook
• Newsletters
• Blogs
• RSS Feeds
• Social bookmarking
• Google Alerts

7. • Portability
• Connectivity
• Convergence
• Integration
• Progressing towards abundance and
complexity

8. • Cloud
• Mobile
• CRMs
• On-demand Business intelligence
• Collaboration
• Social
• Apps

9. Cloud Computing

10. Cloud Computing
Benefit Drawbacks
• Less maintenance & • No control over
upgrades maintenance & upgrades
• No need for dedicated IT • No control over user fees
staff • Increased cost for access
• Lowers the cost of IT • On-demand may not be on-
infrastructure demand
• Portable technology, greater • Lease vs Own
mobility for staff • Security & Privacy
• Security

11. Cloud Computing tools
• Google Apps (office productivity)
• Salesforce (CRM)
• Box.net/Dropbox (file sharing)
• Manymoon (Project Management)
• SlideRocket (online presentation)

12. mobile
• Fastest growing
consumer product
• 22.8 Million subscribers
• 99% coverage of
Canadians
• 75% have cell phones
• 50% phone connections
are wireless
• 21% browse the
internet

13. Mobile
Benefit Drawbacks
• Mobile can reach most • Cost of smart phones, data
Canadians (Mobile Giving)
plans
• Convergence of technology
allows for live capture of • Cost of app development
events, pictures, video, live
blogging • Security
• Tools such as group SMS can
allow for instant real-time
messaging to mobilize large
groups of people
• Mobile Apps shifts from fixed
connectivity to mobile
• Mobile Website

14. Mobile tools
• Group SMS: Ez texting
– $10/month ~290 messages
– $149/month ~4700 message
• Mobile Giving Foundation Canada
– Glue between charity & wireless provider
– Vetting charity, pass 100% donations back to the
charity from wireless carriers
• Paypal

15. CRMs

16. CRMs
Benefit Drawbacks
• Tracks relationships with • Can be costly to implement
our funders, volunteers, • Must have buy-in from all
donors, members, public
levels of organization
• Help to identify champions,
individuals engaged on • Cost of customization
multiple levels • Must integrate with
• Capture organizational data organizational processes
for reporting • Training, staff time
• Identify gaps in program &
Service

17. Popular CRMS
• Wild Apricot
• Sumac
• SugarCRM
• CiviCRM
• Salesforce
• Raiser’s Edge
• Convio

18. On-demand Business Intelligence

19. On-demand BI
Benefit Drawbacks
• In-sight into how an • Data by itself is not insight,
organization is doing but have clear goals for
• Real-time data to enable outcome
more agile decision making • Privacy and security of
• Hosted services allow for hosted services
easy upload and quick • Can be difficult to
analysis of data implement well
• Allows for easier reporting

20. Tools for Insight
• BI-On demand
• Jaspersoft
• Crystal Reports
• Salesforce

21. Collaboration

22. Collaboration
Benefit Drawbacks
• Breaks down geographical • Staff time required for
barriers training
• Reduce travel cost • Broadband internet/3G
• Real-time documentation of access
project development • Voice/video quality
• Reduce # of emails and • Not true replacement for
drafts of documents face-to-face interactions

23. Tools for collaboration
• ManyMoon (Project Management)
• SAP Streamwork (team management)
• Google Apps
• Smartsheet
• Dropbox/Box.net
• SlideRocket
• Skype
• Gotomeeting/GotoWebinar
• Adobe Connect

24. Social
• Integration of Social with mobile, offline
events, existing communication channels to
weave together better engagement
Single Sign-on
QR Codes

25. Social
Benefit Drawbacks
• Hub of conversation, it’s • Short lived messages, can
where the people are get lost in the noise
• When integrated with CRMs • When not integrated with
and other tools, can communication strategy,
significantly increase reach
and strength of messaging can have limited impact
• Help to build better brand • Staff time, and proper
• Gives organization guideline required
personality, emotional
connection point

26. Tools to Manage Social Media
• Hootsuite
• TweetDeck
• Google Analytics
• Klout

27. Apps

28. Apps
Benefit Drawbacks
• No need to install software • Early adopter stage, still
• Less need for dedicated IT need to develop best
staff practices
• On-demand, access • App overload
anywhere • Functionality thin, not
• Cross platform replacement for enterprise
software
• Cost of access
• Hard to organize, security?

29. How do we decide what trend to follow and
how to make it work?

30. Goal Setting
• Be SMART, set goals for your organization
• Start with intent, add attainable #,
benchmark, set measuring metrics, evaluate
• Go through the SmartChart process
• www.smartchart.org

31. •Staff Buy-in
•Training
•Recruitment
•Budget
•Time commitment
•Budget
•Scalability •Roadmap
•Open Source vs Proprietary •Simplification
•Cloud vs In-house •Automation
•Data Portability •Capacity

32. Resources
• MyCharityConnects Slideshare channel
• TechSoup Canada Webinar
– June 15th, 1pm

33. Questions?
• jane@techsoupcanada.ca
• www.techsoupcanada.ca
• Toronto Net Tuesday
– June 14th, Digital Story Telling