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Google Analytics is a web analytics tool that allows website owners big and small to monitor activity on their site. In this 45-minute webinar, Kathryn will share the fundamentals of Google Analytics and how to use the data to better understand the way users interact with your brand online. Topics range from getting GA setup properly on your site and basic navigation to understanding traffic sources and tracking conversion goals. Whether you are interested in making more informed marketing decisions or simply want to better understand visitors to your site, Google Analytics, and this session, are for you. The presentation will be followed by 15 minutes for questions.
About Kathryn: Katie, as she is known by friends and colleagues, is an enthusiastic digital marketer with both agency and client-side experience across multiple verticals including Not-for-profit, eCommerce, Real Estate, Travel & Technology. In her own words: “I am passionate about helping businesses create greater value and returns by leveraging leading edge technologies, innovative thinking and better alignment with their customer behaviours -- and always with a healthy sense of humour”.