Essential Facebook Tips for Your Charity


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Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones. Join us for this webinar and find out about Timeline for Brand Pages and what else is new on Facebook.

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  • It’s fairly common knowledge that Facebook is the largest social network out there with 845 million active users spending an average of 20 minutes on the site each visit. Just over 50% of North Americans are on Facebook. That’s half the continent! – the last time I saw statistics for Canadian users was around a year ago, and we were fairly close to that number – somewhere around 47%One out of every 5 pages viewed on the internet is on Facebook and 2.7 billion likes every dayInteresting fact – a higher number of female users on Facebook – 57% to be exactThere are 37 million pages with 10+ likes on Facebook – so there are A LOT of organizations – both for profit and non profit – competing for attention. As nonprofits, I think what this means is we really need to find great ways to be unique and engaging. Between 2010 and 2011, the company’s net income almost doubled, going from 606 million to 1 billion USD – that’s a pretty steep rate of growth and of course, as I’m sure everyone knows, on February 1st, Facebook declared an Initial Public Offering. I think it’s safe to assume that there are probably more changes (although maybe nothing as significant as timeline) in the near future.
  • Timeline – what is it and how is it going affect your organization.
  • I’m not sure how many people here today have switched over to Timeline, but either way, this image should look pretty familiar to most of you. It’s what the older/non-timeline Facebook Brand Pages look like. This is what will be disappearing by the end of the month…to be replayed by….
  • Timeline for Brands. This is what CanadaHelps’ new brand page looks like. Just as a little bit of background, Timeline opened up to the masses late last year – a few days before Christmas, if I’m not mistaken. No announcements have been made yet on exactly when it will be mandatory for all users to switch over to timeline, but Facebook has said that the change is coming.On February 29, they held the Facebook Marketing Conference in New York, where they announced Timeline for Brand Pages. Essentially, on March 30th, all brand pages will be switched over to timeline. Anyone interested in switching over to Timeline can do so between now and March 29th.
  • Essential Facebook Tips for Your Charity

    1. 1. Essential Facebook Tips for Your Charity March 14, 2012
    2. 2. reminders You can hear us, but we can’t hear you Slides will be available on For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
    3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
    4. 4. today’s presenterKara GolaniNonprofit Training AssociateCanadaHelps
    5. 5. AgendaFacebook 2012 – Stats & News Timeline Noteworthy Changes About MyCharityConnectsQ&A
    6. 6. FACEBOOK 2012
    7. 7. 2012 Stats Source: Infographic Labs
    8. 8. TIMELINE
    9. 9. Old Brand Pages
    10. 10. Timeline for Brands February 29, 2012: Facebook announces Timeline for Brand Pages at the Facebook Marketing Conference March 30, 2012: All brands will be using Timeline on their pages. Any brands can switch over earlier.
    11. 11. Components of Timeline Organization Statistics Photos & Page Apps NameCover Photo Profile Picture Timeline More Apps“About”Section Friend- prioritizedPinned Post view
    12. 12. Notice Anything Missing?The most notable differences: Have a custom app?- No more default landing - Old apps still work with pages the new Timeline pages- Less emphasis on apps - Drive traffic by linking to- Aesthetic differences web address, using- Brand managers (you!) have Facebook ads, or more control over content pinning posts Draw attention and tell your audience what to pay attention to by starring or pinning posts.
    13. 13. WHAT’S NOTEWORTHY?
    14. 14. Cover Photos The first thing people see when they visit your organization’s page. Make sure your cover photo is unique and tells a story about your organization
    15. 15. Cover Photos • Timeline - not mandatory for individual users, but it will be in the near future. • Create Facebook Timeline Cover Photos that your supporters can use. • Let supporters promote your organization to their network on Facebook.
    16. 16. Cover Photos • Cover Photos: 850 x 315 (pixels) • Odd shape for a lot of people • Provide supporters with an easy to use, aesthetically appealing cover photo
    17. 17. Cover Photos
    18. 18. Share Your Milestones Tell your story! Make sure to use images, videos, articles, etc. to make the information interesting and engaging.
    19. 19. The Admin Panel One-Stop-Shop: - Notifications - Insights - Messages (1:1 conversations) - Edit page - Activity log (manage page Timeline)
    20. 20. Examples
    21. 21. Examples
    22. 22. Examples
    23. 23. Examples
    24. 24. Examples
    25. 25. What’s Coming? Interest Lists: Goal: reduce clutter on news feed Subscription-style service: users choose which topics interest them
    27. 27. www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country
    28. 28. MyCharityConnects Conference 2012 JUNE 12 – 13 | Allstream Centre, Toronto Collaborate to build a stronger sector. Innovate to solve complex problems. Celebrate our work and the difference we’re making.• Join non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.• Registration NOW OPEN
    29. 29. Upcoming Webinars• March 15 - Charity Fraud Awareness - How to Communicate More Effectively With Your Donors• March 28 - Being Social Inside and Out: Fostering a Culture of Sharing and Collaboration• April 11 - The Rules Around Tools• April 25 - Essential Twitter Tips for Your Charity• May 9 - Preparing for a Website Redesign• May 23 - Editorial Calendar Essentials: Organize and Plan Your Online Communications
    30. 30. Upcoming • Winnipeg, MB – March 15, 2012 • Peel Region, ON – March 20, 2012 • Vancouver, BC – TBD • Victoria, BC – TBD • Barrie, ON – TBD
    31. 31. for more great resources…
    32. 32. Keep in touch!
    33. 33. QUESTIONS?