Amy Sample Ward - Social Media Success in 30 Minutes Per Day

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The world of social media expands every day, supporting all those arguments and doubts about whether it’s worth the time and energy to get started when it seems there’s so much to learn first. But, just like all of the other areas of our work, and even life, we just need the tools to help us be deliberate and strategic! This session will review some of the primary components of social media strategy building, online engagement, and even how do get started with just 30 minutes per day.

Takeaways:

- Simple process for designing social engagement initiatives
- Templates and process for measuring social media use
- Understanding of the key best practices for community building

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Amy Sample Ward - Social Media Success in 30 Minutes Per Day

  1. 1. SOCIAL MEDIAIN 30 MINUTES
  2. 2. HOW TO GET STARTED,AND ACTUALLY KEEP GOING…
  3. 3. QUESTIONS  Who’s out there?  What to talk about?  What’s working?  What’s my 30 minutes look like?  How does it all fit together?
  4. 4. DEFINITIONS
  5. 5. COMMUNITY
  6. 6. SOCIAL MEDIA
  7. 7. DATA
  8. 8. DIY
  9. 9. WHO’S OUT THERE?
  10. 10. COMMUNITY MAPPING
  11. 11. STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
  12. 12. STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
  13. 13. STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
  14. 14. COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
  15. 15. WHAT TO TALK ABOUT?
  16. 16. CONTENT PLANNING
  17. 17. STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  18. 18. STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  19. 19. STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  20. 20. CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
  21. 21. WHAT’S WORKING?
  22. 22. METRICS
  23. 23. GOOGLE ANALYTICS
  24. 24. ALERTS
  25. 25. METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  26. 26. REPORTING Internal reporting: • Weekly metrics for various platforms • Add metrics as you go • Look at long term, not just short term changes • Monthly reporting of trends and insights External reporting: • Share when there is something worth sharing • Reporting context, not just numbers • Ask for input and feedback
  27. 27. WHAT’S MY 30 MIN LOOK LIKE?
  28. 28. LISTENING
  29. 29. LISTENING WITH RSS
  30. 30. LISTENING WITH RSS
  31. 31. LISTENING WITH ALERTS
  32. 32. LISTENING WITH TWITTER
  33. 33. LISTENING DASHBOARD
  34. 34. LISTENING DASHBOARD
  35. 35. JOINING
  36. 36. JOINING WITH COMMENTS
  37. 37. JOINING WITH COMMENTS
  38. 38. JOINING WITH SIGNPOSTS
  39. 39. CREATING
  40. 40. CREATING PROFILES
  41. 41. CREATING REAL PROFILES
  42. 42. CREATING ENGAGING PROFILES
  43. 43. CREATING VALUABLE PROFILES
  44. 44. CREATING CONTENT
  45. 45. HOW TO PUT IT ALL TOGETHER?
  46. 46. GAME Playing the Social by Social game for Community-Driven Social Impact 1. Circle up in groups 2.4-part grid 3. Lots of questions and conversation 4. Sharing with the whole room
  47. 47. Whos your community?
  48. 48. What is the sweet spot?
  49. 49. Which tools could help?
  50. 50. What roles are needed?
  51. 51. RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: Social by Social: Social media tweet:
  52. 52. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/
  53. 53. PHOTO CREDITS Slide 6: http://flickr.com/photos/efleming/237379252/ Slide 7: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 8: http://www.flickr.com/photos/grapecity/4237886048 Slide 10: http://xkcd.com/256/ Slide 16: http://www.flickr.com/photos/7819129@N07/ Slide 22: http://www.flickr.com/photos/49333515@N03/5244045076/ Slide 28: http://www.flickr.com/photos/doctabu/443262049/ Slide 35: http://www.flickr.com/photos/billiejoesentourage/3730330633/ Slide 39: http://www.flickr.com/photos/tripletri/3395716436/ Slide 40: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 41: http://www.flickr.com/photos/foxtongue/687861111/ Slide 42: http://www.flickr.com/photos/aadplus/3036857920/ Slide 43: http://www.flickr.com/photos/tsmall/3673567823/ Slide 44: http://www.flickr.com/photos/jagwired/3091227429/ Slide 44: http://www.flickr.com/photos/jagwired/3092068214/ Slide 44: http://www.flickr.com/photos/jagwired/3091227573/
  54. 54. QUESTIONS?  Email: amy@nten.org  Twitter: @amyrsward  Web: http://nten.org  Blog: http://amysampleward.org

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