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(Webinar Slides) Digital Marketing for Lawyers

Digital marketing is the future of law firm marketing. It gives attorneys the ability to target prospective clients on social media and broadcast content to a large audience. However, digital marketing remains a challenge for small firm attorneys with limited time and money. Gina Rubel will help you understand the digital marketing realm and implement a strategy that works for your firm.

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(Webinar Slides) Digital Marketing for Lawyers

  1. 1. Digital Marketing for Law Firms #MarketingforLawyers
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  5. 5. About our presenter Gina F. Rubel, Esq. ‣ CEO of Furia Rubel Communications, Inc. since 2002 ‣ Represents mid-size to Am Law 200 Law Firms ‣ Practiced law before returning to her proactive communication roots ‣ Is active on social media (Twitter: @ginarubel) ‣ Lives on a farm outside of Philadelphia, Pa., but grew up in the City of Brotherly Love 5
  6. 6. 6 DIGITAL MARKETING Website Blogs Social Media Video Publications Syndicates Thought Leadership & Public Relations
  7. 7. What is most effective for business development according to lawyers? 7 Lack of integration “The most striking finding of the survey was an overall lack of integrated use of social media and other electronic tools.” Source: National Trial Lawyers; January 26, 2016
  8. 8. Biggest trends in digital media last year 8 Mobile overtakes desktop traffic by 33% (Parse.ly) Social distribution jumps 21% (Parse.ly) 76% of adults looking to hire an attorney go online (LexisNexis) Social media is the No.1 driver of all website traffic (Shareaholic) Lawyers spend 2.1 hours each week blogging (ABA/MyCase) 39% of lawyers have obtained clients from blogging (ABA/MyCase) Internet advertising budgets skyrocket 84% above TV & Print (ZenithOptimedia) © Furia Rubel Communications, Inc.
  9. 9. 33% of lawyers and 52% of law firms maintain a Facebook presence. 10% of lawyers and 19% of law firms maintain a Twitter presence. Source: American Bar Association; MyCase 96% of lawyers and 90% of law firms maintain a LinkedIn profile. 62% of law firms maintain social networks. 78% of lawyers maintain one or more social media for professional purposes. Lawyers spend 1.7 hours per week using social networking sites for professional purposes.
  10. 10. Poll Slide #1 How do you manage your social media profiles? • I manage them myself. • Someone other than me manages them for me. • I don’t use social media. 10
  11. 11. 11 CONTENT MARKETING Website Blogs Social Media Video Publications Syndicates Thought Leadership & Public Relations
  12. 12. Poll Slide #2 If you use social media for your law practice, for what predominant purpose do you use it? • Career development and/or networking • Education and/or awareness • Client development • Case investigation • Other 12
  13. 13. Source: American Bar Association; MyCase The most common reasons lawyers maintain social networks
  14. 14. Source: American Bar Association; MyCase Lawyers in the following practice areas PERSONALLY maintain social networks
  15. 15. Social media rules of engagement (generally) 15 © Furia Rubel Communications, Inc.
  16. 16. Source: Pew Research Center, March 17-April 12, 2015. Facebook statistics © Furia Rubel Communications, Inc.
  17. 17. Facebook rules of engagement 17 © Furia Rubel Communications, Inc.
  18. 18. Twitter statistics Source: Pew Research Center and Buffer (2016) © Furia Rubel Communications, Inc.
  19. 19. Twitter rules of engagement 20 © Furia Rubel Communications, Inc.
  20. 20. Source: Pew Research Center, March 17-April 12, 2015. LinkedIn statistics © Furia Rubel Communications, Inc.
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  22. 22. LinkedIn rules of engagement 25 © Furia Rubel Communications, Inc.
  23. 23. 89% 75% 69% 65% 61% 58% 47% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Exposure Traffic Marketplace Insight Loyalty Leads SEO Rankings Mkt. Profitability Improved Sales Benefits of social media Source: AIS Media
  24. 24. CONTENT MARKETING Website Blogs Social Media Video Publications Syndicates Thought Leadership & Public Relations
  25. 25. Poll Slide #3 Do you or your law firm maintain a blog or blogs? • Yes • No 30
  26. 26. 0% 10% 20% 30% 40% 50% 60% 70% 1 Overall Solo 2 to 9 10 to 49 50 to 99 100 to 499 500+ Source: American Bar Association Law firms maintaining blogs
  27. 27. Source: American Bar Association 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Benefits of blogs Increased Exposure Increased Traffic Provided Marketplace Insight Developed Loyalty Generated Leads Improved Search Rankings Reduced Marketing Expnses
  28. 28. Family Law 21% Employment & Labor 29% Commercial Law 25% Litigation 25% Source: American Bar Association; MyCase Lawyers in the following practice areas blog the most
  29. 29. Blogging best practices © Furia Rubel Communications, Inc.
  30. 30. 35 CONTENT MARKETING Website Blogs Social Media Video Publications Syndicates Thought Leadership & Public Relations
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  32. 32. Video marketing best practices © Furia Rubel Communications, Inc.
  33. 33. 38 CONTENT MARKETING Website Blogs Social Media Video Publications Syndicates Thought Leadership & Public Relations
  34. 34. 39 Lawyers and websites (from MyCase)
  35. 35. Common digital marketing mistakes © Furia Rubel Communications, Inc.
  36. 36. Gina F. Rubel, Esq. www.FuriaRubel.com Twitter: @GinaRubel LinkedIn: /in/ginafuriarubel YouTube: /furiarubel Blog: www.theprlawyer.com 215-340-0480 gina@furiarubel.com MyCase www.MyCase.com support@mycase.com 800-571-8062 Contact Us 41
  37. 37. Thank you 42

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