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A Blueprint for Rainmaking Success
#MakeItRain
About MyCase
2
Web-Based Legal Practice Management Software
Built as a complete platform, MyCase offers features that
seam...
MyCase Websites
3
Jumpstart your marketing
• Modern, professional design built for your firm
• Social media and blog integ...
About our presenter
4
Jaimie B. Field, Esq.
‣ Started working in law at age 12
‣ Graduated from Temple University School
o...
A Blueprint for Rainmaking Success
#MakeItRain
6
Hoping, Wishing and Praying is NOT a Rainmaking Strategy
7
Just because you build it,
doesn’t mean they’ll come
8
Bright Shiny
Object Syndrome
• Latest and greatest marketing technique
• Build a 7 figure firm in 10 days or less
promis...
9
“Throw it Against the Wall and See if It Sticks” Method of Marketing
10
RAINMAKING = RELATIONSHIPS
• Just because you connect with them doesn’t
create a relationship
• As with any relationshi...
Benjamin
Franklin
11
Poll #1
Do You have A Rainmaking Plan?
A: Yes, I write one every year
12
B: I’ve written one in the past, but did nothing ...
Why have a Rainmaking Plan?
• You have a program which you can follow that suits your particular needs
13
• A written rain...
The Elements of a
Rainmaking Plan
• What are the goals you want to achieve?
14
• Who are your ideal clients? What is your ...
The Day of Generalization is Over
Ideal Clients
16
Age Gender
Location
Ethnicity
Lifestyle
Industry
Hobby
SEC Code
Socio-Economic
Ideal Clients
17
• Who do I like to work with?
• Can they pay my fees?
• Is the market large enough?
• Who is my competiti...
Poll #2
Do you have a Target Market?
• No, I work for anyone who walks in the door
18
• I’m not really sure
• Yes, and I f...
What Are Your Goals?
• Career and Financial Goals
19
• Physical and Health Goals
• Home and Family Goals
• Friends and Soc...
How to Set Goals
20
M
R
S
A
T
S.M.A.R.T.Y Goals
Y
Specific
Yours (AND Why?)
Time Bound
Realistic
Actionable
Measurable
Rainmaking Tactics
21
Executing the Rainmaking Plan
22
• Break each goal into bite-size pieces
• Schedule each action step you can take
• Take A...
Blueprint for Rainmaking Success Bootcamp
4 Consecutive Mondays in November beginning November 2nd
23
• Live Calls: 60 min...
Contact Us
Jaimie B. Field, Esq.
The-Rain-Maker
A Division of Marketing Field, LLC
info@marketingfield.com
201-264-6040
My...
Thank you
25
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(Webinar Slides) A Blueprint for Rainmaking Success

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When you are a solo practitioner or in a small law firm, if you don't bring in business then you don't have a business. Competition for clients has become fierce, and marketing your services is just as important as your expertise. If you don’t have a solid plan, you will wind up trying every marketing tactic out there hoping that one works. Don’t hope that next year will be better, plan for it to be better. Create your Blueprint for Rainmaking Success.

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(Webinar Slides) A Blueprint for Rainmaking Success

  1. 1. A Blueprint for Rainmaking Success #MakeItRain
  2. 2. About MyCase 2 Web-Based Legal Practice Management Software Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. Just $39/month per attorney $29/month per paralegal or staff
  3. 3. MyCase Websites 3 Jumpstart your marketing • Modern, professional design built for your firm • Social media and blog integration • Complete integration with MyCase • Basic SEO
  4. 4. About our presenter 4 Jaimie B. Field, Esq. ‣ Started working in law at age 12 ‣ Graduated from Temple University School of Law ‣ Started Marketing Field, LLC in 2002 ‣ Retooled and Rebranded to The-Rain- Maker in 2014 ‣ Believes all attorneys can become Rainmakers PHOTO
  5. 5. A Blueprint for Rainmaking Success #MakeItRain
  6. 6. 6 Hoping, Wishing and Praying is NOT a Rainmaking Strategy
  7. 7. 7 Just because you build it, doesn’t mean they’ll come
  8. 8. 8 Bright Shiny Object Syndrome • Latest and greatest marketing technique • Build a 7 figure firm in 10 days or less promise • Become Number #1 on Google
  9. 9. 9 “Throw it Against the Wall and See if It Sticks” Method of Marketing
  10. 10. 10 RAINMAKING = RELATIONSHIPS • Just because you connect with them doesn’t create a relationship • As with any relationship it takes time and effort • People do business with people they know, like and trust
  11. 11. Benjamin Franklin 11
  12. 12. Poll #1 Do You have A Rainmaking Plan? A: Yes, I write one every year 12 B: I’ve written one in the past, but did nothing with it C: I’ve thought about it, but don’t see the point D: What’s a Rainmaking Plan?
  13. 13. Why have a Rainmaking Plan? • You have a program which you can follow that suits your particular needs 13 • A written rainmaking plan forces you to clarify your goals. • Written goals help you commit to your success • It helps free your mind to take your thinking to the next level • You are more likely to become successful with a written plan • It keeps you on track.
  14. 14. The Elements of a Rainmaking Plan • What are the goals you want to achieve? 14 • Who are your ideal clients? What is your ideal niche? • How are you going to achieve those goals?
  15. 15. The Day of Generalization is Over
  16. 16. Ideal Clients 16 Age Gender Location Ethnicity Lifestyle Industry Hobby SEC Code Socio-Economic
  17. 17. Ideal Clients 17 • Who do I like to work with? • Can they pay my fees? • Is the market large enough? • Who is my competition? • Do I really understand my market?
  18. 18. Poll #2 Do you have a Target Market? • No, I work for anyone who walks in the door 18 • I’m not really sure • Yes, and I find a way to position myself as an authority in front of them consistently • Sort of, but I am really inconsistent
  19. 19. What Are Your Goals? • Career and Financial Goals 19 • Physical and Health Goals • Home and Family Goals • Friends and Social Goals • Intellectual and Spiritual Goals
  20. 20. How to Set Goals 20 M R S A T S.M.A.R.T.Y Goals Y Specific Yours (AND Why?) Time Bound Realistic Actionable Measurable
  21. 21. Rainmaking Tactics 21
  22. 22. Executing the Rainmaking Plan 22 • Break each goal into bite-size pieces • Schedule each action step you can take • Take ACTION
  23. 23. Blueprint for Rainmaking Success Bootcamp 4 Consecutive Mondays in November beginning November 2nd 23 • Live Calls: 60 minute group coaching and training calls • Open Q&A on every call so any questions you have may be answered • Worksheets for each call to help you develop your 2016 Rainmaking Plan • BONUS: A final call on Monday, November 30th to wrap it all up • Private Facebook Page • 50% + Discount • Limited to 10 Attorneys http://jaimiefield.com/blueprint-for-rainmaking-success
  24. 24. Contact Us Jaimie B. Field, Esq. The-Rain-Maker A Division of Marketing Field, LLC info@marketingfield.com 201-264-6040 MyCase www.MyCase.com support@mycase.com 800-571-8062 Get 10% Off Your First 6 Months of MyCase: Promo Code:10RAI15
  25. 25. Thank you 25

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