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Army reserve social media brief ragan conf


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This Army Reserve Social Media Presentation discusses the development of our social media plan, working to get approval for our program, creating content & managing the community of users

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Army reserve social media brief ragan conf

  1. 1. Creating, Managing & Sustaining Social Media<br />Develop a plan, get it approved & sustain you presence <br />w/o sleeping with your smart phone!<br />
  2. 2. Agenda <br /><ul><li>Mission, Strategy & Business Case- You can’t go where you want to go till you know where that is, and you need to get by the Gate Keeper
  3. 3. The Plan is done..Now what?–r3 (real, relevant & responsive)
  4. 4. How to Develop Content?- “Content Management” within Social Media Sites – What works, when and how do I get my hands on it!
  5. 5. How to “Manage the Community”- I was so busy figuring out how to get great content I forgot to ask myself “What happens if I do create a site that people find, & interact with?”
  6. 6. Ways to avoid sleeping with your “smart phone”- Developing a “community management team that helps moderate & maintain your sites.
  7. 7. Creating On-line Advocates- a3 (awareness, activity & advocacy)
  8. 8. Leveraging the power of your followers- transitioning from participant to “Digital thought leader.” </li></ul>2<br />
  9. 9. Web/ Social Media Mission & Strategy <br /><ul><li>Mission: Web and Social Media creates, moderates & monitors on-line communities to enhance public awareness & support while fostering Soldier & Family readiness.
  10. 10. Strategy: Integrate Web Site and Social Media Platforms to create “on-line communities” that value, interact with and share content.
  11. 11. Make Web 1.0 more “sociable” thru functionality that promotes “two-way conversations” (Feedback, commentary, and content)
  12. 12. Provide Leadership with a real-time venue to communicate directly and gain direct feedback </li></ul>3<br />
  13. 13. Translation please!!<br />How do I turn this…<br />Into These? <br />
  14. 14. You have to have a Plan! <br />Build Your Plan…& a Brand!<br />Oh..Approval Would be nice too!- Although not mandatory <br /><ul><li>Getting through the Gate Keeper requires 3 things:
  15. 15. A business model that shows ROI
  16. 16. A plan that answers the question “what happens if the Sh%t hits the fan?”
  17. 17. A willingness to get fired! </li></ul>Now you’ve got permission..what next? <br />
  18. 18. Social Media Content “Big 3”<br />Content Management- Analysis of Medium, Audience & Objectives is critical in creating and fostering content that promotes awareness, activity, & advocacy <br />r3<br />a3<br />=<br />“Customer Relations Management” (CRM)- “Tools and Technologies used to “connect” your customers and influencers” into your collaborative platforms (facebook,Twitter, Blog & Flickr) <br />“ok..what’s next?”<br />6<br />
  19. 19. …By Asking “What if We are Successful?<br />Who’s going to help me feed the beast? <br />Chief, Public Relations<br />Web Development Team<br />(Development, Maintenance & Site Upgrades)<br />Digital Strategy Team<br />Integration of Social Media into “Outreach”<br />Chief Digital/Social Media <br /><ul><li>Daily Site Content Management (Link b/t ours and Subordinate Site Owners)
  20. 20. Manages “Distributive Content model”
  21. 21. Primary Soft Ware Trainer / Site Certification </li></ul>CMD Group Enterprise Leads<br /><ul><li>Develops and implements best practices for platform integration (1.0 and 2.0)
  22. 22. Helps Synchronizes efforts across all activities & Campaigns and Directorates </li></ul>“Distributive CRM model”<br />(Empower “Enterprise Leads/ Staff” to help Manage Communities, Foster Interaction & Promote Advocacy)<br />Content Manager<br />Strategy Integration Specialist <br /><ul><li>Empowered to answer questions/ provide content
  23. 23. Developing a network of “on-line advocates” outside of your organization
  24. 24. Adopt user generated feedback to improve the organization </li></li></ul><li>Training your Network of Managers <br />Training, collaborating & empowering<br />Providing the “tools for success” <br /><br />
  25. 25. Integration Leads to a3<br />(Awareness, Activity & Advocacy)<br />On-Line Media<br /><ul><li>Coordinated & Created by Army Assets & Traditional Media </li></ul>Content is “adopted” & Shared via “On-Line Advocates” <br />Linked to Web & <br />Promoted thru <br />Social Media Sites<br />Interaction Creates both Leader &<br />“User Generated Content “ <br /> Media Adopts Content<br />Followers interact <br /> w/ Resources<br />
  26. 26. What’s the Bottom Line?<br />Build Your Plan…<br />Build Your Brand…<br />Engage!<br />Build Your Team…<br />