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Child Care Advertising | Print Ad Creation Tips | My 2 Cents Design

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Tips for creating professional, cohesive, and effective print advertisements for child care centers, tutors, day care providers, and educational institutions.

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Child Care Advertising | Print Ad Creation Tips | My 2 Cents Design

  1. 1. Child Care Advertising Get Results Print Ad Creation
  2. 2. Average Adult Attention Span 8 Seconds Source: http://www.statisticbrain.com/attention-span-statistics/ Get Results
  3. 3. You have only seconds to… • Capture their attention • Tell them about your business • Motivate them to action Get Results
  4. 4. What is most important? Option Option Option Option Option Option Option Option Option Get Results
  5. 5. 1. Know your product Daycare? Tutoring? Enrichment? Education? Get Results
  6. 6. 2. Know your CTA (call to action) Get Results
  7. 7. 3. Know your special offerGet Results
  8. 8. Images & Text - Put it together Example Postcard Mailer My 2 Cents Design Exclusive Get Results
  9. 9. Images Have fun—and make sure they communicate your message. Get Results
  10. 10. Images Test: Don’t Read the Postcard Which words come to mind looking only at the images in this Postcard? Get Results
  11. 11. Images Answer: Don’t Read the Postcard Popular Answers: Children, learning, happy, education, childcare, center, reading, together, organized, care, clean, activities, crafts, bright (we know you’ll think of more)… Get Results
  12. 12. Be Clear & Concise Text Get Results
  13. 13. Text to Include Services to highlight Contact information/location Call to action/special offers Get Results Note: Unless this is a brochure, it is not necessarily needed to highlight all of your services. Just highlight services necessary to persuade potential customers to take the desired action.
  14. 14. Text Tips Consistent with imagery Concise Clear call to action on both sides Clear & accurate offer Be creative Preferred method of contact should stand out Get Results
  15. 15. Get Results Call: 1-800-619-4194 Email: vivid@my2centsdesign.com We design targeted print ads, direct mail pieces, billboards, banners, handouts, develop brand/communication/marketing strategies, & more Get customers in the door Give them the tools they need to buy Keep them coming back for more
  16. 16. We knew you were above average. >8 Seconds Source: http://www.statisticbrain.com/attention-span-statistics/ Get Results
  17. 17. Child Care Advertising Get Results Print Ad Creation

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