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Increase Retail Sales With a Solid Plastic Gift Card Program


Published on understands plastic gift cards and retail businesses go hand in hand. There isn't a better, more marketable way to increase sales to both new and current customers. Add a coordinating custom gift card holder to complete the package.

Published in: Business, Technology
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Increase Retail Sales With a Solid Plastic Gift Card Program

  2. 2. MARKETING FOR A RETAIL BUSINESS  . Retail stores face a unique set of marketing issues compared to other business and service industries. Everyone needs insurance, medical care, food; but that new set of earrings, maybe not. It is a retail establishments job to make people believe they DO need those new earrings. Sometimes that is a challenge. To bring both new, and existing, customers through the door, it may take a little more creativity. The same marketing techniques used a decade ago don’t always work now. Many retail businesses are finding a web presence to be extremely helpful; however, if you do have a brick and mortar establishment, a plastic gift card program is a sure fire way to help with sales. © 2013 | 1.800.691.7867 |
  3. 3. WHY A PLASTIC GIFT CARD PROGRAM .   Choosing to offer a plastic card program just makes sense. Most people who receive a gift card actually spend MORE than the value of the card. Those who opt to spend less usually end up tossing the card, and its remaining value, in the trash. Either way, it is a win for any retail business.  Plastic gift cards integrate easily with most point of sale (pos) systems. Normally, if your business is set up to accept credit cards, then gift cards are not hard to incorporate. © 2013 | 1.800.691.7867 |
  4. 4. VALUE ADDED FEATURES OF PLASTIC GIFT CARDS .     Printing: Choose full color printing on both front and/or back. Size: 3-3/8” x 2-1/8” is the standard size option for plastic cards. Material: Choose from 30 mil Composite or PVC Options: Magnetic Strip (with or without encoding), Signature Area, and Numbering/Barcoding available. © 2013 | 1.800.691.7867 |
  5. 5. SAMPLING OF RETAIL STORES WHO USE PLASTIC GIFT CARDS © 2013 | 1.800.691.7867 | Apparel/Accessories Bakeries Beauty/Make-up Books/Magazines Candy Stores Electronics Florist Gift Shops Jewelry Health Food Stores Hobby Specific Movies/Games Novelty Shoe Stores Souvenir Stores Sporting Goods/Hunting
  6. 6. CONNECT WITH US! Want to keep updated about products and promotions! Follow on Social Media! Learn all the technical how-to and why in custom printing and marketing on’s blog. Follow on Twitter for the latest buzz about special offers and news. Talk about our products on the Facebook page. Check all of our company updates on the LinkedIn page. See all our custom printing processes in action on the YouTube channel. Get quick printing and marketing tips on the Tumblr page. Keep up with all our latest content and add the Google+ page to your circles. © 2013 | 1.800.691.7867 |
  7. 7. CONTACT US For price quotes, sample requests, or any other questions, please visit our contact us page and we will respond promptly. © 2013 | 1.800.691.7867 |