5F8 2011predictionsthat could change     mobile
1The Open Graph is about to get bigger
Today, Open Graph is comprised of your social and “liked”  pages data, but it’s about to become much more broad.The first s...
Next, everything will have an identity.Not just a band, but a song. Not just a TV show, but an episode. This creates a det...
2The playing field will be leveled
For a company like Netflix, one of their most valuableassets is the data on what films people have viewed andenjoyed. If the...
...but so will everyone else’s data.The distinguishing factor between two companies willno longer be their collections of ...
With the data playing field leveled, there will be 2competitive advantages a company can have:              1.Great user ex...
3The pain of switching services is going to disappear
Right now, if you use Spotify and your friend uses  Rdio, the two of you are on islands of interest  separated from one an...
With the interest graph, you can move to a new serviceand it’s like you’re already at home. They know exactlywhat you had ...
4Open Graph integration is about to get easier
It’s been a year since open graph was announced, and manydevelopers still don’t fully understand it. Consequently, ithasn’...
5Facebook will stop being a swiss army knife and       become a series of sharp blades
The popularity of Facebook Messenger has shown thatsometimes we don’t want one app that does everything ok.we want lots of...
Tell us on Twitter whatyou see in Facebook’s F8       crystal ball:  @mutualmobile     #F8mobile
Mutual Mobile helps forward-thinkingcompanies, including Google, Cisco and Audi,make the most of modern mobility with best...
Start making more of Facebook’ mobileintegration today with           ’s guide toConnect and Single Sign On in apps:      ...
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5 Facebook F8 Predictions That Could Change Mobile

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The mobile industry has barely wrapped its head around last year's huge F8 announcement of Open Graph, and now we're staring down another conference set to change the mobile space.

From better developer tools, to smaller apps, to an Open Graph that includes EVERYTHING, we'll look at Mutual Mobile's predictions for this year's Facebook conference announcements and how they could affect major mobile services such as Netflix and Spotify.

For more mobile content, visit www.mutualmobile.com

Published in: Technology, Business

5 Facebook F8 Predictions That Could Change Mobile

  1. 5F8 2011predictionsthat could change mobile
  2. 1The Open Graph is about to get bigger
  3. Today, Open Graph is comprised of your social and “liked” pages data, but it’s about to become much more broad.The first sign was Places. No matter what service you checkedin from, you checked into the same unique place.Every person has a Facebook identity. Now, so does every place.
  4. Next, everything will have an identity.Not just a band, but a song. Not just a TV show, but an episode. This creates a detailed and unique graph of interests that companies can tap.
  5. 2The playing field will be leveled
  6. For a company like Netflix, one of their most valuableassets is the data on what films people have viewed andenjoyed. If they decide to tap this new interest graph, their data will become even better...
  7. ...but so will everyone else’s data.The distinguishing factor between two companies willno longer be their collections of data.
  8. With the data playing field leveled, there will be 2competitive advantages a company can have: 1.Great user experience 2. Clever data analysisEven with the increased competition, Netflix will thrive inthis scenario because of the investment they’ve made inmaking sense of data. The company’s algorithms, andcompetitions like the Netflix Prize give them a uniquevalue proposition.
  9. 3The pain of switching services is going to disappear
  10. Right now, if you use Spotify and your friend uses Rdio, the two of you are on islands of interest separated from one another.Not only does this mean that you can’t engage with yourRdio friend, you also feel married to your chosen service because you’ve invested so much time in creating your collection of songs and favorites.
  11. With the interest graph, you can move to a new serviceand it’s like you’re already at home. They know exactlywhat you had on your last service, and can have it waitingfor you. Keeping users is about to get a little tougher.
  12. 4Open Graph integration is about to get easier
  13. It’s been a year since open graph was announced, and manydevelopers still don’t fully understand it. Consequently, ithasn’t been leveraged as much as expected.This time around, Facebook has the chance to easeadoption by releasing tools and SDKs to aid in the use ofopen graph for mobile and web service.
  14. 5Facebook will stop being a swiss army knife and become a series of sharp blades
  15. The popularity of Facebook Messenger has shown thatsometimes we don’t want one app that does everything ok.we want lots of apps that do one thing very well.Independent developers are already creating these types ofapps, and Facebook will start doing it officially.
  16. Tell us on Twitter whatyou see in Facebook’s F8 crystal ball: @mutualmobile #F8mobile
  17. Mutual Mobile helps forward-thinkingcompanies, including Google, Cisco and Audi,make the most of modern mobility with best-of-breed apps and mobile websites.To learn more about our expertise with MobileSocial Experiences and Open Graph, visit ourwebsite:www.mutualmobile.com
  18. Start making more of Facebook’ mobileintegration today with ’s guide toConnect and Single Sign On in apps: Download Now

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