Without the support and assistance of the following individuals and institutions,2011 would not nearly have been so successful. TREES is forever grateful andthanks them for allowing us to be part of their events and for being a part of ours!• Prof Elsabé Loots and Prof Renier Jansen van Rensburg for their financial contributionsto the post-graduate conference held in Portugal.• The NRF (National Research Foundation) for financial assistance.• BIG Concerts for financial assistance.• The Chief Financial Officer of BIG Concerts, Mr Justin van Wyk, for all his supportthroughout the year, for allowing the research to be conducted and especially forproviding the financial information.• Ms Desti Loeijs from Mushroom Productions for her kindness, and for her help in provid-ing the passes for the fieldworkers at all the BIG Concert events.• Mr Glenn Phillips, Mr Bheki Zwane and Mr Joep Stevens of SANParks for their loyal as-sistance and support throughout the years concerning the research conducted at thevarious national parks. Also, a special thank you to all the various park managers fortheir assistance.• The Cape Town International Jazz Festival Director, Mr Rashid Lombard, for allowingthe research to be conducted and Ms Carenza van Willingh, Marketing Manager ofthe Festival for all her assistance prior to and during the survey as well as supplying uswith quality data.• Mr Brett Pyper, Mr JC Ouckamp and Mr Velmont Layne for their support during thesurveys as well as their positive attitude towards the research at the Klein Karoo Na-tional Arts Festival.• Ms Elizma Spangenberg for her assistance prior to and during the survey at the WackyWine Festival as well as supplying us with the economic data.• Ms Sandra Jacobs for her support and guidance during the survey at the InnibosNational Arts Festival.• Mr Gary Boshoff, the Race Director of the Comrades Marathon for his support,for al-lowing the research to be conducted and for providing us with the economic informa-tion.• Ms Stefanie Schultzen, the Marketing Manager of the Old Mutual Two Oceans Mara-thon for her laughs, support, assistance prior to and during the survey and for providingus with the economic information.• Ms Liezle Bothma from Conker Exhibitions for assisting with the logistics of the surveysat both the Two Oceans and Comrades Marathon.
• Ms Sarah Struys, the Event Manager at the Kirstenbosch Botanical Gardens for hersupport and for allowing the research to be conducted at the Old Mutual SummerSunset Concert of the Cape Philharmonic Orchestra.• Mr Haddad Viljoen and Ms Anneke Borman for financial assistance and for their as-sistance and support during the kykNET surveys at the Klein Karoo National Arts Festivaland Innibos National Arts Festival.• Ms Janci Prinsloo and Ms Nerisa Coetzee at Media24 and Huisgenoot for financialassistance and support during the Huisgenoot Skouspel surveys.• Ms Karen Borrain for assiting with the Southern Sun Hotel survey. • Ms Yolani Geldenhuys and the team at Platinum Press for all the printing work of thevarious questionnaires and reports.• Mrs Cecile van Zyl, Mr Rod Taylor, Ms Malcolm Ellis, Ms Kristina Davidson and Ms DiKilpert for all the language editing of the various articles, questionnaires and reports. A special thank you to the following sponsors for their contributions at TREES’award ceremonies:• Mr Eddy Khosa, National Chairman of the Federated Hospitality Association of SouthAfrica (FEDHASA) for the Best first-year tourism student award 2010.• Mr Bheki Zwane, General Manager of Sales and Marketing of SANParks for the BestEcotourism student 2010 as well as Best second-year tourism student award 2010.• Mr Darron Moore, General Manager of Drakensberg Sun Lifestyle Resort (SouthernSun Hotels) for the Best third-year tourism student award 2010.• Ms Christine van Deventer of ATKV represented by Mr Marco van den Berg, re-gional public relations officer of the ATKV, for the Best tourism student over three yearsaward.• Mr Pieter Viljoen, National President of The Southern Africa Tourism Services Associa-tion of South Africa (SATSA), for the Best Tourism manager award 2011.• Mr Kobus Fourie from Elgro Hotel Group for the Best Tourism honours degree studentaward 2010 and the Best Master’s Student within the School of Business Management2011.• LUFTHANSA for the Best Master’s Student within the Tourism Programme 2011 award.
I would like to start this foreword by stat-ing what a year we had. At the end of2010, I thought we had reached our limitin terms of output – but I was wrong. Lit-tle did I know what 2011 would have instore and all that one can say is “whata ride” or within the context of this re-port, “what an event”. We broke allprevious records in terms of all that weset out to do. Therefore, it is with grati-tude and thankfulness that I reflect on2011. Based on all achievements thatare evident in the annual report, I wantto thank each and everybody for theirinput, energy, commitment and loyalty,since without these attributes we wouldnot be able to perform the way we do. Since the theme of this year’s report is“events”, my personal reflection is thatpeople can also be seen as events. Strange but true and within the context of all the staff that is involved in theFocus Area, the following: some staff members can be seen as major eventsfor their contribution and output; some are sport events, while others are cul-tural or musical events. One also finds those who can be seen as communityevents, while some tend to be more international. Some of these events aremore concerned with communities, other with the economics and others withthe environment. Together we make a calendar of events not be missed.Based on what we have achieved in 2011, I am looking forward to2012 where we will strengthen our position as a leading research en-tity and enter new areas of research on our ride to discovery.Best wishesProf Melville Saayman
In tourism literature, events are classified in terms of their size and nature. A dis- tinction is therefore made between local events, major events, mega events and hallmark events. Events, in various forms and guises, are held around the world particularly due to their distinctive positive impacts in terms of economic growth, im- age creation and encouraging tourism activity. We had the opportunity to ex- perience the impact of major events in full force this year. We approached an events company, namely BIG Concerts, to conduct an economic impact analy- sis at the U2 concert in Johannesburg in February. What started out as a once- off research project, turned into a year contract at all the BIG Concert events and concerts held in 2011. Saying that wehave had an eventful 2011 is therefore an understatement. We have seenincredible bands and artists perform and were really blessed and fortunateto be able to attend and conduct research at all the events. Apart fromBIG Concerts, we conducted research at various music festivals, arts festi-vals, sport events, national parks and wine festivals. Each research surveywas an unforgettable event in its own right. Another major event for uswas when our Tourism Niche Area was awarded the status of a Focus Area,making us the first and only Tourism Research Focus Area in the country.Together with the events we witnessed and that formed part of ourwork, our daily lives are also filled with events – some big, some small,some positive, some negative; however, each one being life alter-ing in its own way. In the end, when it is over and the curtains aredrawn, it is up to us to decide how to deal with the events in our lives,who forms part of them and what we take from the experiences. For this reason, we chose “events” as the theme of our 2011 annual report.I have had an incredible and blessed 2011! I lived out my love and pas-sion for research. I have seen and met incredible people, artists and
musicians and visited amazing and unforgettable places. It was a year full of memo-ries that I would not give up for anything in this world! Big events in my year included:• Meeting the Marketing Manager of the Old Mutual Two Oceans Marathon, Stefanie Schultzen, for the first time in 2011 after conducting research at the race for the past two years. After two years’ worth of phone conversations, we finally met in May. She is a person I admire and I am privileged to now call her my friend.• Coordinating the research survey for the third time at the 12th Cape Town International Jazz Festival. • Coordinating the research survey at the Cape Philharmonic Orchestra concert held at the Kirstenbosch Botanical Gardens.• Coordinating and conducting research for the first time in 2011 at the Comrades Marathon.• Coordinating the surveys at the BIG Concert events: U2, Neil Diamond, Roxette, The Script, James Blunt, Coldplay, Josh Groban, RAIN – A tribute to the Beatles and Riverdance.• Attending the World Wrestling Entertainment (WWE) Smackdown performance at the Coca Cola Dome with my mother and brother (he is a die-hard wrestling fan).• Meeting Josh Groban at his Port Elizabeth concert – our final BIG concert event for the year.• Attending international conferences and presenting papers in countries that I have always wanted to visit: Spain, Scotland, Portugal and the UK.• Promoting the studies of my first two master’s students.I am thankful to my Heavenly Father for blessing me with all these unforgettable events,for surrounding me with incredible people and for keeping us safe on all our journeys. This annual report would have not been possible without the help of several individuals:My mentor, Prof Melville Saayman for always supporting me in all my events, Susan Ober-holzer for assisting with the compilation of the content, Marco Scholtz for assisting with thegraphic designs and my best friend and assistant Bianca Manners for all her help and friend-ship during the year. A BIG THANK YOU also to each and every fieldworker and respond-ent at all the events! – Without them, none of our research would have been a success. Here is to an incredible 2011! I hope you enjoy our annual report and thank you toeveryone for allowing us to be part of their events! May 2012 be even more event-ful and may we all cherish the people who form part of our big and small events. Yours sincerelyDr Martinette Kruger
The table below provides an overview of all the publications, projects, conferences,courses and post-graduate studies completed in 2011. Compared to 2010, the numberof research articles and attendance of international conferences have almost dou-bled. The latter is a good indication of the strength of the current research programme. CATEGORY 2006 2007 2008 2009 2010 2011 TOTAL Peer-reviewed journal articles 7 3 9 13 16 17 65 Peer-reviewed books - - - 3 1 1 5 Peer-reviewed book chapters - 1 - - 1 - 2 Research reports 6 8 17 14 13 38 96 Conference proceedings 1 - 1 1 3 2 8 Conference papers presented: Interna- 5 10 7 12 29 19 82 tional conferences Conference papers presented: Nation- 5 2 6 3 2 4 22 al conferences Completed master’s degrees 3 2 8 9 14 9 45 Completed doctoral (PhD) degrees - - 1 1 6 1 9 • clude: students hig hlights in f post-graduate Research in number o h • Growt e in publications s t • Increa certs Agreemen s (72) n y ed (52) • Big Co number of surve nnaires develop n d tio servatio • Recor number of ques KZN Con d d lo • Recor ent with Ezemve ers publishe m h • Agree r that all researc a • First ye
Other highlights of 2011 include:• President Jacob Zuma made reference to our research in his 2011 InaugurationSpeech.• TREES received enormous positive publicity with our biltong hunting research.• NICHE became a focus area: TREES (Tourism Research in Economic Environs andSociety).• Various staff members were on the steering committees of the International Glob-al Sustainable Conference in Mbombela, the 7th International Wildlife RanchingSymposium in Kimberley and Advances in Tourism Economics.• Prof Waldo Krugell delivered his inauguration address. • Prof Andrea Saayman was appointed for another term at the International Asso-ciation of Tourism Economics.• Our second and third post-doctoral fellows, Dr Francesca Cini and Dr Serena Lu-crezi, were appointed.• Prof Donald Getz was appointed as a visiting professor.• Miss Susan Oberholzer was appointed permanently.• Miss Marike Krugell was appointed as a statician from 2012.• Prof Andrea Saayman and Prof Melville Saayman were appointed to the organis-ing committee of the Consumer Behaviour Tourism Symposium.• Prof Melville Saayman was appointed as executive member of the organisingcommittee for Advances in Tourism Research.• Prof Melville Saayman was guest editor of a special edition of Tourism Economics.• Miss Susan Oberholzer and Prof Elmarie Slabbert received the best paper awardin the Social and Economic Impacts: Local community division at the InternationalConference on Global Sustainable Tourism held in Mbombela.• Dr Martinette Kruger, Prof Melville Saayman and Mrs Karin Botha received thirdplace in the Effective Sustainable Tourism Management division at the InternationalConference on Global Sustainable Tourism held in Mbombela.• Prof Melville Saayman was awarded the most productive senior researcher at theNorth-West University.• Prof Andrea Saayman received third prize at the Young Woman in SciencesAwards.