Get Your Message Across to a
Skeptical Audience
by Steve Martin
Presented by:
Musa Javed
Raja wasi
M.Daniyal

What should be done to convince those audience or decision makers that doesn’t know about your
skills and experience.
• Decision makers put more trust on the messenger as compared to their message
so show that you are an experienced person.
• Skills are important for convincing the audience otherwise it is hard to gain the trust.
• Making arrangements for someone to brag about your skills is more effective than do it yourself.
Examples:
• According to study led by Stanford University’s Jeffrey Pfeffer that getting a middleman to brag
about you can be quite successful.
• In a different study involving real estate agents, customers interested in selling a home were
truthfully informed of the agent's credentials and expertise as a result the number of
appointments that were scheduled increased by 19.6 percent more quickly than it did when no
introductions were made.
• While submitting your proposal in written form make sure that your and your team’s credentials
are prominently positioned up front.

Another approaches for winning people over when you lack experience?
• A study done by Zakary Tormala in which a person with little experience can still be
selected just by their leadership potential.
• Using quotes can also make the proposal interested.
• Try adding a statement in your proposal that, in addition to outlining your knowledge,
shows the promise of your potential.

Thank you