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Target shoppers, activate insights
This second shopper session will focus on joint shopper targeting with two strong cases from L’ Oréal/dm and Unilever US/Stop and Shop. The latter case has won the prestigious Innovation Award of US Grocery Manufacturers Association. This session will also bring you the outcome of revolutionary academic research that refutes some persistent myths about in-store shopping behaviour.
Speakers: representatives of L’Oréal and dm-drogerie markt, Unilever and Stop and Shop.
Facilitated by Metro and Unilever.