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Jointly Agreed Growth – driving the JAG
This session will examine Jointly Agreed Growth, the new ECR Europe process aimed at changing the commercial relationship. We will hear from companies who are engaged in a three-year growth plan to drive demand and generate profitable, sustainable growth by better satisfying shopper and consumer needs.
Speakers: Phil Humphreys (Diageo), Sarah Bradbury (Tesco), Jens Weng (McKinsey&Company), Jean-Albert Nyssens (McKinsey&Company)