ECR Europe Forum '05. The Case for ECR

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ECR Europe Forum '05. The Case for ECR

  1. 1. Case Study Summary  2005
  2. 2. Case Study Summary  2005
  3. 3. Case Study Summary Win-Win Acknowledge Realistic Actual Cost Trade Partner Expectations  2005
  4. 4. Case Study Summary  2005
  5. 5. Case Study Summary  2005
  6. 6. What Does ECR Mean to Shoppers? Factor ECR leader Non ECR Adopter Well presented display of products 80 64 Attractive & interesting store deals & promotions 78 73 Wide product selection range & Variety 81 66 Have everything I need in one store 80 65 Better selection of high quality brands & products 79 63 Always have what I want in stock 78 68 A store where it‘s easy to quickly find what I want 78 72 Figures represent % satisfaction Source: ACNielsen  2005
  7. 7. Superior Shopper Offering correlation: 78.67% 300 250 Weighted shopper attribute scores 200 150 100 50 0 0 20 40 60 80 "is a store I trust" score Weighted score Source: Manufacturer‘s research  2005
  8. 8.  2005

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