CompetitorsProcter and GambleNovartis AGLily Eli n Company
1.Consumer health care;•People of all ages-over the counter.•Reducing fever, relieving pain, reduce smoking, treatment ofallergies, keeping babies comfortable and clean and prevent sunburns.The market under this segment can be divided into 7 major franchises;-Baby care; this section targets user of baby skin and hair care products andalso family skin care products.-Hair & Skin care; this section targets user of sun care, anti-aging and clearskin products.-Topical health care; this section targets users of itch relief, wound care, andgerm protection products.
-Oral health care; this section deals with brush, floss and rinse products andalso the teeth whitening products.-women’s health; concentrates on users of feminine hygiene and personalhealth products.- Over the counter medics; this section deals with the marketing of a widerange of trusted and famous products such as antacids, allergymedicines, colds and coughs medicines, pain relievers, anti-diarrhealmedicines and nasal decongestants.-Nutritionals this are focuses on the marketing of nutritional products likedietary supplements, milk supplements and sweeteners.-
2. Pharmaceuticals•Psoriasis, rheumatoid arthritis, schizophrenia, epilepsy, cancer and HIV. Thecompany is categorized into three main customer target units;-Internal medicine and central nervous system; this unit mainly targetscustomers with illnesses such as schizophrenia, epilepsy, diabetes, andcardiovascular diseases.-Biotechnology, immunology & oncology; this unit concentrates on marketingbiologic and traditional medicines used in the treatment of autoimmunedisorders.-virology; this unit deals with the development and marketing products usedin the treatment of infectious diseases such as tuberculosis, hepatitis C andHIV/AIDS
3. Diagnostics & medical devices•Orthopedic products, surgical equipments, contact lenses and monitoring devices.Target markets under this segment mainly target hospitals that use the devices thatinclude;-The users of hand hygiene, disinfection and a full range of innovative sterilization.-Ethicon inc. develops and markets surgical stitches, urology, wound managementproducts and women’s health.-LifeScan Inc targets markets for Glucose monitoring systems for hospital and homeuse.-Cordis corporation manufactures and targets the markets and users of vasculartechnology.-Ethicon endo-surgery inc. markets and develops medical devices used for open andminimally invasive surgeries.
•S & P Rating:- AAA(5.23%)• Sales in pharmaceutical rose 0.9% only• Unfavourable changes in currency• Rise in operating profits• The developments in the forex market could continue to adversely affect thesales growth of JNJ.• R & D 7.3%