ADVERTISINGDefinition:-Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor.In developing an advertising program, marketing managers must always start by identifying the target market and buyer motives.
Five M Approach Message MeasurementMission Money Media
Types of Advertising• 1.Consumer Advertising• 2.Business to Business advertising• 3.Retail Advertising• 4.Financial Advertising• 5.Recruitment Advertising
Setting The ObjectivesAn advertising objective is a specific communications task and achievement level to be accomplished with a specific audience in a specific time period.The advertising objectives must flow from prior decisions on target market , brand positioning ,and the marketing program. Marketing program 3 Brand positioning 2 Target market 1
Developing The Advertising Programmes Media decisions Media Strategy and Tactics Development and execution of message Message Strategy and Tactics Selecting the target market Objective and target market• Other external factors related :-• Facilitating agencies• Legal and social issues
TYPES OF MEDIATHERE ARE MAINLY TWO TYPES OF MEDIA: .PUBLIHED MEDIA:• NATIONAL DAILY NEWSPAPERS• SUNDAY NEWSPAPERS• LOCAL AND REGIONAL NEWSPAPERS• CONSUMER MAGAZINES• SPECIALIST MAGAZINES• TRADE AND PROFESSIONAL PRESS• INTERNET .VISUAL OR AURAL MEDIA :• TELEVISION (TERRESTRIAL AND DIGITAL)• RADIO• CINEMA• BILLBOARDS• TRANSPORT• DIRECT MAILING
Conclusion Adverting plays a vital role in promoting a product or service of any company who would like to reach their target audience with a relevant advertising message. Its a life blood of any product success in the market place.