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Musharaf Ali
Email: musharaf1969@gmail.com Mob: 971524637199
Dubai Al Qusais
Date of Birth: 15th October, 1969
Executive Synopsis
• Dynamic & team spirited senior Finance & Accounting Professional with proven track record in managing finance &
accounting operations across various industry verticals, including Real Estate, Constructioncontracting, FMCG,
Hospital, Schools, Retail, Engineering and Investment sectors.
• Expertise in devising operating policies & procedures and contributing towards improved financial performance,
heightened productivity and enhanced internal controls.
• Good with strategies and business numbers (Financial Management) with ability to liaise and relate to people across
all hierarchical levels, coordinate with auditors, suppliers & customers
• Accurate, precise and highly ethical in all work-related assignments with outstanding personnel leadership and
decision making skills, inspiring team to deliver time bound results.
Areas of Expertise…
• Accounting & Financial Management
• Budgeting & Forecasting and Costing
• Feasibilities and Appraisals
• Investment Operations
• Banking Operations
• Equity & Stock Market
• Project Management/Feasibility
• Financial Reporting
• ERP Implementation (Oracle Financial and Navision)
ProfessionalExperience
CFO (Nov 2015 –Feb 2016) U.A.E
Emirates Neon Group(ENG), awell know mediagroupfocusing on creating neon sign, specialist divisionsinclude:
Brand, Consultancy, Digital, Industries, Media, Outdoor, PR, Print, and Signage.
Main Responsibilities
 Develops financial strategies by contributing financial and accounting information, analysis, and recommendations
to strategic thinking and direction; establishing functional objectives in line with organizational objectives.
 Manage monthly financial reports and full set of accounts and perform reconciliation of receivables, payables and bank
balances and ensure monthly closing by stipulated deadlines.
 Make sure that management accounts and other financial data is available in an accurate, concise and up-to-date
basis along with forecasts against departmental KPI’s.
 Optimizes and designs organizational process with the help of IT.Assist the other department leaders in monthly
operation review, identifications of areas for cost reduction and operational improvements, annual budget process,
periodic forecasting and periodic analysis of operational performance.
 Oversee financial management of foreign operations to include developing financial and budget policies.
 Managed cash management function, including strategy, international and local bank relationship, cash forecasting
and bank account funding structure for all business units.
 Managed cash management function, including strategy, international and local bank relationship, cash forecasting
and bank account funding structure for all business units.
 Daily consolidated balance reporting to ensure availability of cash and eliminate risk of overdraft.
 Develop and maintain robust and accurate working capital and cash forecasting tools to meet requirements. Ability to
explain actual results and any variances to forecasted information.
 Making decisions on company finances, for example, the funding of company operations
G.M Group Finance (Mar 2005 –Mar 2015) U.A.E
Al Manal,( Al Ghurair ) well-known diversified group involved in, property Development, Real estate, Shopping
Centre, Schools ,Hospital, software, Trading and Local and international investment in Real Estate, private equity
and stocks .
Highlights Achievement:
• Feasibility Study of Hospital alliance with well reputed Saudi Group.
• Managing to portfolio of more than 2500 units.
• Launching projects in market in different time worth of 1 Billion Dollar.
• Participate in Deciding in commercial or residential projects in different location.
• Deciding whether to finance the projects or utilize equity and customer money.
• Restructure Loan of 150 Million Dollar.
• Feasibility study in buying ready properties to find out payback period and real rate of return.
• Arranged 100% financing from banks for customer.
• Convert commercial building into residential and increased revenue 10 million dollar.
• Negotiated with contractors to reduce price and save 7 million dollar.
• Implemented CRM (customer relationship management system) and integrated with Navision.
• Established,(Al Manal Security, Al Manal Investment) worth of 100 Million Dollar.
• Implemented Navision (ERP) software for 3 companies including accounts, sales and purchase modules worth of
100,000 Dollar.
Responsibilities as Head of Finance:
• Directed and controlled allfinancial operationsof group. Implemented the sound financial and controlsystemthrough
integrated ERP information system to safe guard the financial interest and integrity of the company.
• Handled monthly, quarterly and year-end financial statement of individual company and consolidated for group,
consistent with IFRS, for board of directors.
• Provide support and management to M&A related projects by using DCF, NPV,IRR and DIRR techniques.
• Prepares detailed construction cost estimates and documentation for project funding.
• Ensures assigned projects are completed within budgets and schedules while meeting client needs, business
objectives and design guidelines.
• Manage project team including architects engineers, workplace consultants and construction managers.
• Participate in or oversee the pre-qualification and bid evaluation process for consultants, contractors, and other
outside vendors and selects vendors.
• Managing supplier contracts, legal contracts, partnership agreements, properties contracts, title deeds, leasing
agreements and investment contracts local and international.
• In cooperation with sales and marketing teams, develop and implement short and long term marketing and
promotional strategies to enhance awareness and increase revenue.
• Managing I.T Department, including ERP implementation, Hardware and other software issues, purchasing and
upgrading policies, maintenance of hardware and software, Data protection policy etc.
• Provide support in preparing forms and tools to increase company efficiency and risk management, HR including
employee development and training, productivity and efficiency, performance appraisal, bonus and commission
policies, motivation and counselling.
• Managing all group insurance policies including employees medical/death, workman compensation plan, shopping
centre and all ready and under construction property.
• Interacts with governmental branches and regulatory agencies as required to ensure that projects
Comply with all applicable legal requirements and regulations.
• Participate in developing new businesses assist CEO in identifying new funding opportunities and drafting feasibility
studies.
• Developed the company’s financial strategy to maximize the shareholder values, implemented system to control and
monitor expenditures and gave presentations to BOD on associated risks.
• Involved in filling of all financial reporting documents required by governance and regulatory authorities and was
responsible for statutory and legal compliance of the financial system.
• Handle management control system consist of the formal, information-based and procedure-driven element of control
plus the informal elements of control based on social relationship.
• Train the finance and other staff on raising awareness and knowledge of financial matters.
• Direct and coordinate budgeting and variance reporting process including oversee preparation project budget and
annual company budget.
• Develop, implementation and communicate operational/administration strategies in line with company business
plan.
• Coordinate with each department head to ensure that the financial management, planning, system and control are
being implemented following the sign off on the board approved budget.
• Oversee daily operation of the finance department including design, establish and maintain department structure to
accomplish the department's goals and objectives.
• Plan for and oversee the annual audit.
Responsibilities as Head of Treasury & Investments:
• Managed cash management function, including strategy, international and local bank relationship, cash forecasting
and bank account funding structure for all business units.
• Daily consolidated balance reporting to ensure availability of cash and eliminate risk of overdraft.
• Develop and maintain robust and accurate working capital and cash forecasting tools to meet requirements. Ability
to explain actual results and any variances to forecasted information.
• Making decisions on company finances, for example, the funding of company operations.
• Implemented various financial models for managing capital structure of the group.
• Management of excess liquidity and investment of funds as well as foreign currency exposure.
• Developed KPI for treasury functions and monitor performance.
• Managed, evaluated and monitored investment portfolio of around 80 Million Dollar (includes 35 Million Dollar local
investments and 45 Million Dollar international investments).
• Managing the portfolio with Investcorp in Bahrain worth 80 Million Dollar.
• Ensured to maintain a well-defined hedging policy for the investment portfolio.
• Keeping up to date with market developments, new investment products and all other areas that can affect the
markets, e.g. movements in the economies of relevant countries.
Financial Manager Dubai Cooperative Society (Sep 2001 – March 2005)
A large FMCG Group having Supermarkets chain, Restaurant, Wholesale and meat processing
Plant.
Achievement Highlights
• Implementation of Oracle Financial.
• Standard Costing System.
• Variance Reporting System
• Feasibility study with Auditor to Launch (Mini coop) supermarket chain of 20 Million Dollar.
• Feasibility study to shut down business units (Super Markets) worth of 10 Million Dollar.
• Feasibility to redesign the old products and forecast sales and profit.
• Redesign distribution channel worth of 5 Million Dollar.
• Redesign finished products plant layout worth of 4 Million Dollar.
• Shift the store location and impact on profit of worth of 5 Million Dollar.
Project feasibility study in building staff accommodation.
Key Responsibilities.
• Produce & provide management with accurate timely financial data, related to business financial performance,
quantitative analysis & KPIs in accordance with global financial best practices and evaluation models, to support day
to day business & investment decision making.
• Lead the business plan process, in coordinationwithBU managersand provide businessplan reports, strategicforecast
plans, feasibility studies & analysis to identify & interpret financial & non-financial risks in order to enable
management to improve existing performance in line with business objectives
• Responsible for all price updates at all levels & pricing structures in order to achieve profitability & margin returns for
all SKU products.
• Provide regular financial reports & updates to management, with detailed analysis, variance reports in comparison
with BP, KPIs, sales & product/SKU analysis to support business decisions.
• Review & finalize BU profitability statements, month-end closing to meet deadlines& ensure smooth flow of processes
for all units / subsidiaries & confirm accuracy of financial data.
• In order to ascertain the financial & operational viability of the company, undertake research analysis providing
financial insights regarding investments/divestments business cases, performance reviews, SWOT, valuations &
capital management, using quantitative techniques such as NPV, DCF, IRR & represent finance in meetingsto evaluate
performance of strategic business cases.
• Provide consulting solutions to internal customers on various issues ranging from finance evaluation, process
optimization, trading, pricing, control environment & other various finance related daily activities to streamline
internal financial processes in order to achieve target objectives & maximize operational efficiencies.
• Develop innovative budgeting models, automated planning spreadsheets to ensure effective budgeting flow &
reliability of forecasted financial data & lead the process & preparation of the annual business plan & 5-year strategic
forecast on micro & macro level across all business units & overseas subsidiaries. Consolidate business plans of all
operating businessunits into legal entity-wise corporate budgets& into one grouplevelBP inorder to provide financial
data to senior management for strategic business performance evaluations.
• Conduct forecasting analysis to align the existing business plan with realistic /current estimates & liaise with senior
management, HODs & VP Finance & CEO to ensure validity of business plan parameters & assumptions, providing
actual & budget variance analysis, realistic estimates
• Monitor the accuracy of price structures on all products SKU-wise in coordination with marketing, sales & trading
teams to ensure profitability & product margin are achieved & identify areas of cost or expense reduction potential or
excessive cost incurrence through effective analytical techniques to ensure profitability.
PreviousExperience
• Financial Analyst Lacnor Dairies Sharjah U.A.E
• Asst Manager (Costing& Budget), 1996-1998, Crescent Steel, Karachi, Pakistan,
• Chief Accountant, 1993-1996,Hashoo Steel Limited, Karachi Pakistan
EDUCATION:
• CIMA UK (Management Accounting), 2 papers left
• Associate Cost & Management Accountant Of Pakistan, 1994 Completed.

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CFO new

  • 1. Musharaf Ali Email: musharaf1969@gmail.com Mob: 971524637199 Dubai Al Qusais Date of Birth: 15th October, 1969 Executive Synopsis • Dynamic & team spirited senior Finance & Accounting Professional with proven track record in managing finance & accounting operations across various industry verticals, including Real Estate, Constructioncontracting, FMCG, Hospital, Schools, Retail, Engineering and Investment sectors. • Expertise in devising operating policies & procedures and contributing towards improved financial performance, heightened productivity and enhanced internal controls. • Good with strategies and business numbers (Financial Management) with ability to liaise and relate to people across all hierarchical levels, coordinate with auditors, suppliers & customers • Accurate, precise and highly ethical in all work-related assignments with outstanding personnel leadership and decision making skills, inspiring team to deliver time bound results. Areas of Expertise… • Accounting & Financial Management • Budgeting & Forecasting and Costing • Feasibilities and Appraisals • Investment Operations • Banking Operations • Equity & Stock Market • Project Management/Feasibility • Financial Reporting • ERP Implementation (Oracle Financial and Navision) ProfessionalExperience CFO (Nov 2015 –Feb 2016) U.A.E Emirates Neon Group(ENG), awell know mediagroupfocusing on creating neon sign, specialist divisionsinclude: Brand, Consultancy, Digital, Industries, Media, Outdoor, PR, Print, and Signage. Main Responsibilities  Develops financial strategies by contributing financial and accounting information, analysis, and recommendations to strategic thinking and direction; establishing functional objectives in line with organizational objectives.  Manage monthly financial reports and full set of accounts and perform reconciliation of receivables, payables and bank balances and ensure monthly closing by stipulated deadlines.  Make sure that management accounts and other financial data is available in an accurate, concise and up-to-date basis along with forecasts against departmental KPI’s.  Optimizes and designs organizational process with the help of IT.Assist the other department leaders in monthly operation review, identifications of areas for cost reduction and operational improvements, annual budget process, periodic forecasting and periodic analysis of operational performance.
  • 2.  Oversee financial management of foreign operations to include developing financial and budget policies.  Managed cash management function, including strategy, international and local bank relationship, cash forecasting and bank account funding structure for all business units.  Managed cash management function, including strategy, international and local bank relationship, cash forecasting and bank account funding structure for all business units.  Daily consolidated balance reporting to ensure availability of cash and eliminate risk of overdraft.  Develop and maintain robust and accurate working capital and cash forecasting tools to meet requirements. Ability to explain actual results and any variances to forecasted information.  Making decisions on company finances, for example, the funding of company operations G.M Group Finance (Mar 2005 –Mar 2015) U.A.E Al Manal,( Al Ghurair ) well-known diversified group involved in, property Development, Real estate, Shopping Centre, Schools ,Hospital, software, Trading and Local and international investment in Real Estate, private equity and stocks . Highlights Achievement: • Feasibility Study of Hospital alliance with well reputed Saudi Group. • Managing to portfolio of more than 2500 units. • Launching projects in market in different time worth of 1 Billion Dollar. • Participate in Deciding in commercial or residential projects in different location. • Deciding whether to finance the projects or utilize equity and customer money. • Restructure Loan of 150 Million Dollar. • Feasibility study in buying ready properties to find out payback period and real rate of return. • Arranged 100% financing from banks for customer. • Convert commercial building into residential and increased revenue 10 million dollar. • Negotiated with contractors to reduce price and save 7 million dollar. • Implemented CRM (customer relationship management system) and integrated with Navision. • Established,(Al Manal Security, Al Manal Investment) worth of 100 Million Dollar. • Implemented Navision (ERP) software for 3 companies including accounts, sales and purchase modules worth of 100,000 Dollar. Responsibilities as Head of Finance: • Directed and controlled allfinancial operationsof group. Implemented the sound financial and controlsystemthrough integrated ERP information system to safe guard the financial interest and integrity of the company. • Handled monthly, quarterly and year-end financial statement of individual company and consolidated for group, consistent with IFRS, for board of directors. • Provide support and management to M&A related projects by using DCF, NPV,IRR and DIRR techniques. • Prepares detailed construction cost estimates and documentation for project funding. • Ensures assigned projects are completed within budgets and schedules while meeting client needs, business objectives and design guidelines. • Manage project team including architects engineers, workplace consultants and construction managers. • Participate in or oversee the pre-qualification and bid evaluation process for consultants, contractors, and other outside vendors and selects vendors. • Managing supplier contracts, legal contracts, partnership agreements, properties contracts, title deeds, leasing agreements and investment contracts local and international. • In cooperation with sales and marketing teams, develop and implement short and long term marketing and promotional strategies to enhance awareness and increase revenue.
  • 3. • Managing I.T Department, including ERP implementation, Hardware and other software issues, purchasing and upgrading policies, maintenance of hardware and software, Data protection policy etc. • Provide support in preparing forms and tools to increase company efficiency and risk management, HR including employee development and training, productivity and efficiency, performance appraisal, bonus and commission policies, motivation and counselling. • Managing all group insurance policies including employees medical/death, workman compensation plan, shopping centre and all ready and under construction property. • Interacts with governmental branches and regulatory agencies as required to ensure that projects Comply with all applicable legal requirements and regulations. • Participate in developing new businesses assist CEO in identifying new funding opportunities and drafting feasibility studies. • Developed the company’s financial strategy to maximize the shareholder values, implemented system to control and monitor expenditures and gave presentations to BOD on associated risks. • Involved in filling of all financial reporting documents required by governance and regulatory authorities and was responsible for statutory and legal compliance of the financial system. • Handle management control system consist of the formal, information-based and procedure-driven element of control plus the informal elements of control based on social relationship. • Train the finance and other staff on raising awareness and knowledge of financial matters. • Direct and coordinate budgeting and variance reporting process including oversee preparation project budget and annual company budget. • Develop, implementation and communicate operational/administration strategies in line with company business plan. • Coordinate with each department head to ensure that the financial management, planning, system and control are being implemented following the sign off on the board approved budget. • Oversee daily operation of the finance department including design, establish and maintain department structure to accomplish the department's goals and objectives. • Plan for and oversee the annual audit. Responsibilities as Head of Treasury & Investments: • Managed cash management function, including strategy, international and local bank relationship, cash forecasting and bank account funding structure for all business units. • Daily consolidated balance reporting to ensure availability of cash and eliminate risk of overdraft. • Develop and maintain robust and accurate working capital and cash forecasting tools to meet requirements. Ability to explain actual results and any variances to forecasted information. • Making decisions on company finances, for example, the funding of company operations. • Implemented various financial models for managing capital structure of the group. • Management of excess liquidity and investment of funds as well as foreign currency exposure. • Developed KPI for treasury functions and monitor performance. • Managed, evaluated and monitored investment portfolio of around 80 Million Dollar (includes 35 Million Dollar local investments and 45 Million Dollar international investments). • Managing the portfolio with Investcorp in Bahrain worth 80 Million Dollar. • Ensured to maintain a well-defined hedging policy for the investment portfolio. • Keeping up to date with market developments, new investment products and all other areas that can affect the markets, e.g. movements in the economies of relevant countries. Financial Manager Dubai Cooperative Society (Sep 2001 – March 2005) A large FMCG Group having Supermarkets chain, Restaurant, Wholesale and meat processing Plant. Achievement Highlights
  • 4. • Implementation of Oracle Financial. • Standard Costing System. • Variance Reporting System • Feasibility study with Auditor to Launch (Mini coop) supermarket chain of 20 Million Dollar. • Feasibility study to shut down business units (Super Markets) worth of 10 Million Dollar. • Feasibility to redesign the old products and forecast sales and profit. • Redesign distribution channel worth of 5 Million Dollar. • Redesign finished products plant layout worth of 4 Million Dollar. • Shift the store location and impact on profit of worth of 5 Million Dollar. Project feasibility study in building staff accommodation. Key Responsibilities. • Produce & provide management with accurate timely financial data, related to business financial performance, quantitative analysis & KPIs in accordance with global financial best practices and evaluation models, to support day to day business & investment decision making. • Lead the business plan process, in coordinationwithBU managersand provide businessplan reports, strategicforecast plans, feasibility studies & analysis to identify & interpret financial & non-financial risks in order to enable management to improve existing performance in line with business objectives • Responsible for all price updates at all levels & pricing structures in order to achieve profitability & margin returns for all SKU products. • Provide regular financial reports & updates to management, with detailed analysis, variance reports in comparison with BP, KPIs, sales & product/SKU analysis to support business decisions. • Review & finalize BU profitability statements, month-end closing to meet deadlines& ensure smooth flow of processes for all units / subsidiaries & confirm accuracy of financial data. • In order to ascertain the financial & operational viability of the company, undertake research analysis providing financial insights regarding investments/divestments business cases, performance reviews, SWOT, valuations & capital management, using quantitative techniques such as NPV, DCF, IRR & represent finance in meetingsto evaluate performance of strategic business cases. • Provide consulting solutions to internal customers on various issues ranging from finance evaluation, process optimization, trading, pricing, control environment & other various finance related daily activities to streamline internal financial processes in order to achieve target objectives & maximize operational efficiencies. • Develop innovative budgeting models, automated planning spreadsheets to ensure effective budgeting flow & reliability of forecasted financial data & lead the process & preparation of the annual business plan & 5-year strategic forecast on micro & macro level across all business units & overseas subsidiaries. Consolidate business plans of all operating businessunits into legal entity-wise corporate budgets& into one grouplevelBP inorder to provide financial data to senior management for strategic business performance evaluations. • Conduct forecasting analysis to align the existing business plan with realistic /current estimates & liaise with senior management, HODs & VP Finance & CEO to ensure validity of business plan parameters & assumptions, providing actual & budget variance analysis, realistic estimates • Monitor the accuracy of price structures on all products SKU-wise in coordination with marketing, sales & trading teams to ensure profitability & product margin are achieved & identify areas of cost or expense reduction potential or excessive cost incurrence through effective analytical techniques to ensure profitability. PreviousExperience • Financial Analyst Lacnor Dairies Sharjah U.A.E • Asst Manager (Costing& Budget), 1996-1998, Crescent Steel, Karachi, Pakistan, • Chief Accountant, 1993-1996,Hashoo Steel Limited, Karachi Pakistan EDUCATION: • CIMA UK (Management Accounting), 2 papers left • Associate Cost & Management Accountant Of Pakistan, 1994 Completed.