Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Data source: Google Analytics (2017)
Inspiration seekers & Casual browsers
Looking for a piece
of tablet weaving
that I am hoping to
recreate.
I was recently
i...
16K objects shared in 2017 on Pinterest
Pretty equal distribution of the number of object shares
Data source: Google Analy...
MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection
MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection
MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection
MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection
MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection
MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection
Upcoming SlideShare
Loading in …5
×

of

MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 1 MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 2 MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 3 MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 4 MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 5 MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 6 MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 7 MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 8 MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection Slide 9
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection

Download to read offline

By Elena Villaespesa, Pratt Institute, United States, Jennie Choi, The Metropolitan Museum of Art, USA

While the majority of The Met’s Online Collection users come from organic search, a significant volume of traffic comes from Pinterest. These users are normally in a discovery mode, and are looking for something that sparks an idea, stimulates their creativity, or provides a rich visual experience. In many cases they clicked on a pin link and came upon The Met’s Online Collection, they do not come to the website with a specific purpose, so their visit is unfocused and freer.

Web analytics data shows how their behavior is different to other traffic sources and digging into the specific pins we can see how this site brings visits to objects that are not in the highlights of each curatorial department. Thousands of pins have been saved by users in the more diverse and sometimes unexpected boards. From crochet to tattoos, watches or color boards, Pinterest users come to the Collection and find something special that matches their professional or personal interests.

This lightning talk will present data about the characteristics of Pinterest users including some fascinating stories about how people use the Collection artworks. Moreover, we will discuss how these platforms can bring new audiences and the challenges to provide an inspiring experience that will keep them discovering more art on the website.

See a video version of this presentation on the MW Youtube Channel: https://www.youtube.com/user/MWMuseumsandtheWeb

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

MW18 Lightning Talk: Pinning Art: Data And Stories Behind The Usage Of The Met’s Online Collection

  1. 1. Data source: Google Analytics (2017)
  2. 2. Inspiration seekers & Casual browsers Looking for a piece of tablet weaving that I am hoping to recreate. I was recently introduced to the work of Herbert Crowley, and I am looking at photos of his paintings and cartoons. Saw something cool and unusual in an area of interest. look at quilts Data source: Online Survey (February 2018, N=388)
  3. 3. 16K objects shared in 2017 on Pinterest Pretty equal distribution of the number of object shares Data source: Google Analytics (2017)

By Elena Villaespesa, Pratt Institute, United States, Jennie Choi, The Metropolitan Museum of Art, USA While the majority of The Met’s Online Collection users come from organic search, a significant volume of traffic comes from Pinterest. These users are normally in a discovery mode, and are looking for something that sparks an idea, stimulates their creativity, or provides a rich visual experience. In many cases they clicked on a pin link and came upon The Met’s Online Collection, they do not come to the website with a specific purpose, so their visit is unfocused and freer. Web analytics data shows how their behavior is different to other traffic sources and digging into the specific pins we can see how this site brings visits to objects that are not in the highlights of each curatorial department. Thousands of pins have been saved by users in the more diverse and sometimes unexpected boards. From crochet to tattoos, watches or color boards, Pinterest users come to the Collection and find something special that matches their professional or personal interests. This lightning talk will present data about the characteristics of Pinterest users including some fascinating stories about how people use the Collection artworks. Moreover, we will discuss how these platforms can bring new audiences and the challenges to provide an inspiring experience that will keep them discovering more art on the website. See a video version of this presentation on the MW Youtube Channel: https://www.youtube.com/user/MWMuseumsandtheWeb

Views

Total views

208

On Slideshare

0

From embeds

0

Number of embeds

12

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×