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By Sara Bodinson, The Museum of Modern Art, USA
A bicycle wheel attached to a stool; a giant canvas splattered with paint; dozens of soup cans…for many museum visitors, works like these prompt a ton of questions. The Museum of Modern Art regularly conducts qualitative research about what visitors want to know about the art they encounter in our galleries and tailors its interpretive resources to address these topics and questions.
Despite that, recent analysis of visitors’ online reviews of MoMA revealed that many still have poor experiences at the Museum as they struggle to engage with modern and contemporary art—often eager to dismiss it. Armed with this candid visitor feedback, the Education Department seized the opportunity to take a more creative and irreverent approach to developing interpretive content, while aiming to expand the range of voices and perspectives included.