Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Algorithms + artists: new ways into the RA Collection online

812 views

Published on

Finalist in the Exhibition and Collection Extension: Traditional Website Category at the 2018 MW GLAMi Awards

Published in: Technology
  • If you’re struggling with your assignments like me, check out ⇒ www.HelpWriting.net ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Have you ever used the help of ⇒ www.WritePaper.info ⇐? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Can you earn $7000 a month from home? Are you feeling trapped by your life? Stuck in a dead-end job you hate, but too scared to call it quits, because after all, the rent's due on the first of the month, right? Are you ready to change your life for the better? ◆◆◆ http://scamcb.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download The Complete Lean Belly Breakthrough Program with Special Discount. ■■■ http://scamcb.com/bkfitness3/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Algorithms + artists: new ways into the RA Collection online

  1. 1. Algorithms + artists: new ways into the RA Collection online Kate Huckle Senior Product Manager Royal Academy of Arts @Kate_Huckle
  2. 2. We’re artist-run
  3. 3. A place to make, exhibit and debate art We’re artist-run
  4. 4. A place to make, exhibit and debate art We’re artist-run And this year’s our 250th birthday
  5. 5. We’re known for our blockbuster loan exhibitions
  6. 6. In May, we’re opening up new, free spaces for art and architecture with our Collection on display for the first time
  7. 7. But in 2018 we can’t just do this within the walls of our buildings We needed to spread across our digital platforms and make it work for our audiences, not expect them to come to us
  8. 8. How to make it accessible?
  9. 9. We started by defining our audiences Our committed exhibition audience - our 100,000 members, and repeat exhibition visitors A new, younger, audience: curious, but unconfident Expert audiences, the researchers and academics looking to use our collection as a key resource on British art. Non-experts Experts
  10. 10. We consulted these groups at each stage of concept, design and development
  11. 11. Time and again we heard from our non-expert audience that they didn’t want to do things online that “felt like school”, where they were being asked to learn We needed to find a way to capture their interest while not asking too much of them They’re using our site to plan a visit but not for inspiration or entertainment
  12. 12. We looked at their current online behaviours – outside of the museum world
  13. 13. No dead ends Light experience Ease of use
  14. 14. This gave us some basic principles
  15. 15. An integrated experience Allow serendipitous discovery Never end a journey for the user This gave us some basic principles
  16. 16. We worked with digital agency, Fabrique
  17. 17. And we created three distinct approaches
  18. 18. And generally we use big, beautiful images... and simple text
  19. 19. Did it work?
  20. 20. The Collection is now sprinkled across our digital real estate
  21. 21. We doubled our audience in the first three months of launching
  22. 22. “Quite amazing research material. This is becoming a great research tool and for general interest.” – Graham C. Moore “Fascinating, thought provoking, creating unseen links and where has the time gone?” – Jac Fletcher And had lovely feedback from our users
  23. 23. What does this mean for the future?
  24. 24. This is just the beginning... And we’re learning from how people are using the site too – to smooth out each user journey and prompt more beginnings Knowing our Collection better has already had a huge impact on our digital editors, Learning and Marketing departments Having an API in place gives us many future opportunities from in-gallery interactives to internal systems
  25. 25. Thank you

×