Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Algorithms + artists:
new ways into the RA
Collection online
Kate Huckle
Senior Product Manager
Royal Academy of Arts
@Kat...
We’re artist-run
A place to make,
exhibit and debate art
We’re artist-run
A place to make,
exhibit and debate art
We’re artist-run
And this year’s our
250th birthday
We’re known for our blockbuster
loan exhibitions
In May, we’re opening
up new, free spaces
for art and architecture
with our Collection on
display for the
first time
But in 2018 we can’t just do this
within the walls of our buildings
We needed to spread across our
digital platforms and m...
How to make it accessible?
We started by defining our audiences
Our committed
exhibition audience -
our 100,000 members,
and repeat exhibition
visito...
We consulted these groups at
each stage of concept, design
and development
Time and again we heard from our
non-expert audience that they didn’t want
to do things online that “felt like school”,
wh...
We looked at their current online
behaviours – outside of the
museum world
No dead ends
Light experience
Ease of use
This gave us some basic
principles
An integrated experience
Allow serendipitous discovery
Never end a journey for the user
This gave us some basic
principles
We worked with
digital agency,
Fabrique
And we created three distinct
approaches
And generally we use big, beautiful
images...
and simple text
Did it work?
The Collection is now sprinkled
across our digital real estate
We doubled our audience in the
first three months of launching
“Quite amazing research
material. This is becoming a
great research tool and for
general interest.”
– Graham C. Moore
“Fas...
What does this mean for the
future?
This is just the beginning...
And we’re learning from how people are using
the site too – to smooth out each user journey
...
Thank you
Algorithms + artists: new ways into the RA Collection online
Algorithms + artists: new ways into the RA Collection online
Algorithms + artists: new ways into the RA Collection online
Algorithms + artists: new ways into the RA Collection online
Algorithms + artists: new ways into the RA Collection online
Algorithms + artists: new ways into the RA Collection online
Algorithms + artists: new ways into the RA Collection online
Upcoming SlideShare
Loading in …5
×

of

Algorithms + artists: new ways into the RA Collection online Slide 1 Algorithms + artists: new ways into the RA Collection online Slide 2 Algorithms + artists: new ways into the RA Collection online Slide 3 Algorithms + artists: new ways into the RA Collection online Slide 4 Algorithms + artists: new ways into the RA Collection online Slide 5 Algorithms + artists: new ways into the RA Collection online Slide 6 Algorithms + artists: new ways into the RA Collection online Slide 7 Algorithms + artists: new ways into the RA Collection online Slide 8 Algorithms + artists: new ways into the RA Collection online Slide 9 Algorithms + artists: new ways into the RA Collection online Slide 10 Algorithms + artists: new ways into the RA Collection online Slide 11 Algorithms + artists: new ways into the RA Collection online Slide 12 Algorithms + artists: new ways into the RA Collection online Slide 13 Algorithms + artists: new ways into the RA Collection online Slide 14 Algorithms + artists: new ways into the RA Collection online Slide 15 Algorithms + artists: new ways into the RA Collection online Slide 16 Algorithms + artists: new ways into the RA Collection online Slide 17 Algorithms + artists: new ways into the RA Collection online Slide 18 Algorithms + artists: new ways into the RA Collection online Slide 19 Algorithms + artists: new ways into the RA Collection online Slide 20 Algorithms + artists: new ways into the RA Collection online Slide 21 Algorithms + artists: new ways into the RA Collection online Slide 22 Algorithms + artists: new ways into the RA Collection online Slide 23 Algorithms + artists: new ways into the RA Collection online Slide 24 Algorithms + artists: new ways into the RA Collection online Slide 25 Algorithms + artists: new ways into the RA Collection online Slide 26 Algorithms + artists: new ways into the RA Collection online Slide 27 Algorithms + artists: new ways into the RA Collection online Slide 28 Algorithms + artists: new ways into the RA Collection online Slide 29 Algorithms + artists: new ways into the RA Collection online Slide 30 Algorithms + artists: new ways into the RA Collection online Slide 31 Algorithms + artists: new ways into the RA Collection online Slide 32
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Algorithms + artists: new ways into the RA Collection online

Download to read offline

Finalist in the Exhibition and Collection Extension: Traditional Website Category at the 2018 MW GLAMi Awards

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Algorithms + artists: new ways into the RA Collection online

  1. 1. Algorithms + artists: new ways into the RA Collection online Kate Huckle Senior Product Manager Royal Academy of Arts @Kate_Huckle
  2. 2. We’re artist-run
  3. 3. A place to make, exhibit and debate art We’re artist-run
  4. 4. A place to make, exhibit and debate art We’re artist-run And this year’s our 250th birthday
  5. 5. We’re known for our blockbuster loan exhibitions
  6. 6. In May, we’re opening up new, free spaces for art and architecture with our Collection on display for the first time
  7. 7. But in 2018 we can’t just do this within the walls of our buildings We needed to spread across our digital platforms and make it work for our audiences, not expect them to come to us
  8. 8. How to make it accessible?
  9. 9. We started by defining our audiences Our committed exhibition audience - our 100,000 members, and repeat exhibition visitors A new, younger, audience: curious, but unconfident Expert audiences, the researchers and academics looking to use our collection as a key resource on British art. Non-experts Experts
  10. 10. We consulted these groups at each stage of concept, design and development
  11. 11. Time and again we heard from our non-expert audience that they didn’t want to do things online that “felt like school”, where they were being asked to learn We needed to find a way to capture their interest while not asking too much of them They’re using our site to plan a visit but not for inspiration or entertainment
  12. 12. We looked at their current online behaviours – outside of the museum world
  13. 13. No dead ends Light experience Ease of use
  14. 14. This gave us some basic principles
  15. 15. An integrated experience Allow serendipitous discovery Never end a journey for the user This gave us some basic principles
  16. 16. We worked with digital agency, Fabrique
  17. 17. And we created three distinct approaches
  18. 18. And generally we use big, beautiful images... and simple text
  19. 19. Did it work?
  20. 20. The Collection is now sprinkled across our digital real estate
  21. 21. We doubled our audience in the first three months of launching
  22. 22. “Quite amazing research material. This is becoming a great research tool and for general interest.” – Graham C. Moore “Fascinating, thought provoking, creating unseen links and where has the time gone?” – Jac Fletcher And had lovely feedback from our users
  23. 23. What does this mean for the future?
  24. 24. This is just the beginning... And we’re learning from how people are using the site too – to smooth out each user journey and prompt more beginnings Knowing our Collection better has already had a huge impact on our digital editors, Learning and Marketing departments Having an API in place gives us many future opportunities from in-gallery interactives to internal systems
  25. 25. Thank you

Finalist in the Exhibition and Collection Extension: Traditional Website Category at the 2018 MW GLAMi Awards

Views

Total views

901

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×