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An Introduction To Chatbots

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An introduction to chatbots

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An Introduction To Chatbots

  1. 1. Chatbots By: Murray Newlands
  2. 2. Who am I • Founder • Chattypeople.com • Twitter 1.5 million • Facebook 48,000 • Instagram 115,000 • YouTube 30,000 • Pinterest 40,000 • FORBES.com • Entrepreneur.com
  3. 3. What are chatbots?
  4. 4. Where are chatbots?
  5. 5. What can bots do?
  6. 6. Why bots?
  7. 7. Facebook sees $$$$$$ = 100,000 chatbots 1 year later
  8. 8. • This about which social networks • Facebook is rich • Twitter is public
  9. 9. 2 Types of chatbot • AI chatbots • Pre scripted chatbots
  10. 10. Computers... what can do wrong? • “Facebook has scaled back its ambitions and refocused its application of "artificial intelligence" after its AI bots hit a 70 per cent” • Even with Facebook’s money and team AI is not ready yet
  11. 11. Computers... what can do wrong? “Microsoft created a chatbot that tweeted about its admiration for Hitler and used wildly racist slurs against black people before it was shut down”
  12. 12. Scripted chatbots • No Artificial Intelligence • Trained to do one thing (few things) • Only as smart as it is programed to be • Communicates in a structured manner
  13. 13. Ok what about my company
  14. 14. What to think about • What is the user’s need? • Content is the user experience? • Use a tool or platform – easy to get started/ change • Test and iterate • Publish and promote • Test and iterate
  15. 15. Tools • Chattypeople - Freemium • Chatfuel - Freemium • ManyChat –starts at $10
  16. 16. How to think about chabots • Think about bots like another user – with limitations • Bots are similar to you an me in that: • -they have profile photos • -names • -can be mentioned or DM’d • -they can post messages • -they can upload files • -they can be given personality – conversation style
  17. 17. Making a great bot • Introduce the bot “Hi I am a x bot” • Never leave the user unsure • Account for typos • Make help an easy option • Make human / operator an easy option
  18. 18. The Do’s & Don’ts • Keep it simple to start • Find problems • It enhances people not replacing them
  19. 19. Where are your users? • This about which social networks • Facebook is rich • Twitter is public
  20. 20. • Small companies win with • PERSONALITY

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