Natural products back to the future

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Natural products are going back to the future - new value chain paradigms.

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Natural products back to the future

  1. 1. Natural products are going back to the future<br />Mohd. Murray Hunter<br />University Malaysia Perlis<br />6th Malaysian International Agro-Bio Conference 2010<br />
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  3. 3. The Biotechnology Pyramid <br />Red Biotechnology<br />Genomics<br />White Biotechnology<br />Mutagenesis<br />Fermentation<br />Reframed Disciplines<br />Micro-organisms<br />Green Biotechnology<br />Thermodynamic Processes<br />Micro-propagation<br />
  4. 4. Organic Products<br />
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  18. 18. Community Products<br />
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  20. 20. The Buy Local Movement<br />
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  24. 24. Carbon Miles<br />
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  29. 29. Ethical Products<br />
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  37. 37. Halal Products<br />
  38. 38. Toyyibaan & Halal<br />This day are (all) things good and pure made lawful unto you. The food of the people of the Book is lawful unto you and yours is lawful unto them. … If anyone rejects Faith, fruitless is his work, and in the Hereafter he will be in the ranks of those who have lost (all spiritual good).<br /> Al-Ma’idah5:5<br />
  39. 39. O you people! Eat of what is on earth, lawful and good; and do not follow the footsteps of the evil one, for he is to you an avowed enemy.<br /> Al-Baqarah 2:168<br />
  40. 40. From the land that is clean and good, by the Will of its Cherisher, springs up produce, (rich) after its kind; but from the land that is bad, springs up nothing but that which is niggardly: thus do we explain the Signs by various (symbols) to those who are grateful.<br /> Al-A’raf 7:58<br />
  41. 41. O ye who believe! Eat of the good things that We have provided for you, and be grateful to God, if it is Him ye worship.<br /> Al-Baqarah 2:172<br />
  42. 42. Markets Where the Islamic Population is the Dominant Group <br />(Ranked by Muslim GDP at Purchasing Price Parity)<br />
  43. 43. Markets Where the Islamic Population is a Minority Group<br />(Ranked by Muslim contribution to GDP at Purchasing Price Parity)<br />
  44. 44. The certified halalmarket is currently estimated to be worth USD 400 Billion per annum <br />This represents around 20% of the World population<br />
  45. 45. Recent reports indicate thathalal sales in the US are increasing around 80% per year, where a number of new retail outlets specializing in halalproducts are opening up. <br />A&P, Loblaws, Food Basics and Wal Mart are allocating space for halal products in their stores <br />
  46. 46. Branding<br />
  47. 47. A Malaysian Paradigm<br />
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  50. 50. EU is approximately 30% of the World Market for food<br />It has great regulatory influence on the rest of the World<br />
  51. 51. EurepGAP<br />
  52. 52. The Muslim living as a minority in a non-Islamic society will have a number of problems identifying what items are halal and haram (forbidden in Islam), without product certification. For example, gelatine, lard and tallow can be either in a halal or non-halal, depending upon their source and method of processing. Cross contamination is a major problem in stores and particularly restaurants, where pork is also served. <br />
  53. 53. Toyyibaan would also mean that <br />agriculture must be undertaken <br />within sustainable practices, <br />and in business, where things <br />should be done with good <br />intentions. <br />
  54. 54. “He hath subjected to you all that there is in the heavens and all that there is in the earth: All is from Him. Verily, herein are signs for those who reflect.”<br /> Al-Jathiyah 45:12<br />
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  59. 59. Halal, but is it Toyyibaan?<br />
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  61. 61. Home Delivery<br />Farmers’ markets<br />COOP Market<br />Gerai Delivery<br />Many small suppliers that are customer orientated<br />Restaurant & Hotel Delivery<br />Diversified Halal Farms<br />
  62. 62. From the Muslim consumer standpoint; <br />Products must be produced without any forbidden ingredients, <br />Products must be proved to be in the interests of the consumers’ health and wellbeing, <br />3. Products must be clean and hygienic, have supply chain integrity, <br />4. Products must benefit those who produced them, <br />5. Products must benefit the community they came from and <br />6. Products and the materials that make up these products must be traceable from the origin, to have total confidence. <br />The halal certification system must be widened to verify these issues<br />
  63. 63. Although widely respected internationally<br />The present Halal Certification is only related <br />to ingredients and processing environment<br />
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  65. 65. The Rural Crisis<br />
  66. 66. Average age of farmers in Malaysia<br />
  67. 67. Simplicity<br />Moralistic<br />Ethics<br />Local Orientation<br />Realize the faults of the <br />green revolution<br />
  68. 68. Nova Science Publishers<br />New York<br />Thank You<br />

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