Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social fresh top 10


Published on

  • Be the first to comment

  • Be the first to like this

Social fresh top 10

  1. 1. Kevin’s Social Fresh TP 107 Key Links for top 15% of web pages -Page titles, Headings and Content - Know key words buyers use, focus on great content - Key words must drive you to page 1 - Presentations on slide share help seo- with right titles - Local and niche becoming more importantBlogs have been proven at increase SEO -Blog at least 2/month - 2-3 paragraphs - Senior people have no time, give midlevel cameras for on the spot video - Schedule your posts - short, clear and concise - end by asking a questionSome tools of the trade to check out -Website and blog grader - - google- multi channel funnels - Marketing Sherpa
  2. 2. - - - seomoz - Klout - Compete - alltop.comFacebook likes - Easy to answer and relevant- lane Bryant- Favorite color, click like if you are a curvy women -Emotional stories/debates 2-3 times, 1-2 simple and easy, long content does not work, fun content, offers in general don’t workEveryone loves a good story - exampleReeses gets married- married, honey moon, have a kid, kid becomes mini Reeses - Learn to write to an attention span of 2.6 seconds - Stries to humanize your companyRepurpose content - Report videos, white papers, research studies - Create content calendar and require people hit schedules oContent and Immediacy are king
  3. 3. -Emotion and brevit - Build trust with customers - Research, Results, controversy, behind the scenes, all of above, be as different as you can - Be as different and as ballsy as you canUse data to create teachable momentsMake e-mail sign up easy- at top of page, only a few questions, etc- top side bar,home page top of page, bottom of articleDo not pitch in emailLet them know what they can expect if they give you e-mailFacebook- is not best way to get people to your website- they stay in Facebook- Findapproaches that keep people in FacebookSocial Media measures in silos can be meaningless Mentions, likes, retweets, +1, comments, shares, sentiment! Calibrate social measures to macro measures Use social measures as a toll, not the tool
  4. 4. If you are not making money using social, you are wasting your time