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INTERNATIONAL BUSINESS &
MARKETING
DoMH, NIT HAMIRPUR H.P
 REPERSENTED BY:
 MUNISH KUMAR 16M910 (Operation manager)
 ROBIN SAKLANI 16M911(Marketing manager)
 YADAV ABHISHEK 16M912(HR manger)
 SHUBAM KATNA 16M913(Technical manager)
NAME OF
COMPANY
M.A.R.S SERVICES.
TIN/EIN: 187594786
NEED OF
PRODUCT/SERVICE
RESISTENCE OF
CONDUCTOR TO
PICKING LOCAL
PASSENGER.
INSURANCE
CLAIM.
TO REDUCE THE
CURRUPTION.
MITIGATE THE
CHANGE
ISSUES WHILE
EXCHANGE &
SAVE QUALITY
OF CURRENCY
PRODUCT
TRAVELING CARD
Hybrid smart cards.
FEATURES OF CARD
 It consist of magnetic chip & tape.
 It will swipe with machine while entering & exit the bus.
 Location of entering & exiting the bus noted on the server and deduction
will be made accordingly.
 Its very cheap .
 Easily operated by layman.
 It is very well laminated & water resistant.
What is a smart/Traveling card?
 The standard definition of a smart card, or integrated circuit
card (ICC), is any pocket sized card with embedded
integrated circuits.
OR
 A smart card is a plastic card with a small, built in
microcomputer chip and integrated circuit that can store and
process a lot of data
Dimensions of smart card.
85.6mm x 53.98mm x 0.76mm(defined by ISO 7816)
WORKING OF SWIPE MACHINE
This swipe machine read the card and
get information about destiny and
deduct money accordingly.
It sense all information if any one
giving wrong information than it will
act accordingly with the help of hybrid
card.
Offices:
 Head office
HAMIRPUR
 Regional office
HAMIRPUR
MANALI
SHIMLA
DHARMASHALA
MANDI
Number of employees
 ACCOUNTANTS: 6 NOS.
 TECHNICAL STAFF: 6NOS.
 FIELD OFFICER : 01 NOS.
 MANAGERS : 2NOS.
Verified Supplier - Guangzhou Zhanfeng Card Making
Co., Ltd.
FOB Price: US $0.5 - 1.2 / Piece
Get Latest Price
Min.Order:1000 Piece/Pieces
Verified Supplier - Beijing China Reader Technology Co.,
Ltd.
FOB Price: US $15 - 25 / Piece
Min.Order:1 Piece/Pieces
Description Get Latest Price
:ISO14443A/ISO14443B/ISO15693
PRODUCT PURCHASING
Price & Marketing Strategy
 DIFFERENTIAL PRICING OF MARS
SMART CARDS
 MARS card (without any money value) - Rs30
 MARS card (with money value Rs 100) - Rs100
 RECHARGE TOPUPS
 Lowest top up value for MARS Card- Rs 50
 Highest top-up value for MARS Card- Rs 10000
Promotions
 User Referrals
For 1st 5000 customers referrals
Referring Customer will get RS 20
For Next 10000 customers referrals
Referring Customer will get RS 15 (Per new customer addition)
For Next 20000 customers referrals
Referring Customer will get RS 10 (Per new customer addition)
No referral credits after crossing 20000 referrals
Promotions :
 Money off coupons
– customers receive coupons, or cut coupons out of newspapers or a
products packaging that enables them to recharge card next time at a reduced
price. RS.2/Coupons
 Competitions
– Maximum amount of recharge will allow the passengers to take part in a
chance to win a prize per month.
1st prize car water purifier.
2nd prize mixer grinder.
3rd prize digital clock.
Promotions:
 Discount vouchers
– a voucher (like a money off coupon)
Example is purchasing of any product like Sony LED, etc.
 Free gifts
-a free product when recharge is up to more than one lac then gift is
Sony LED.
 Point of sale materials
–e.g. posters, display stands – ways of presenting the product in its
best way or show the customer that the product is there 1% discount.
Advertisements:
 Online advertisements
Facebook, whatssapp etc.
Cost Rs.6000/month.
 News paper
Divya Himachal
Danik Jagaran
TOI, ET etc.
Cost Rs.3500/month
Advertisements:
 Workshop /lectures
Product promotions during any guest lectures.
 Handbills
Cost for 50 quantity is Rs. 240
 Posters/Banners
cost for 1 poster is Rs. 190
 Event sponsorship
Cost per event is RS.1,00,000
Advertisements:
 Calendars
 Diaries
 pens
 Total cost RS.10000
Questionnaire:
1. Which transport service do you use?
HRTC
PRIVATE
2. Timings of your travelling:
Morning (7 AM to 12 AM)
Afternoon (1 PM to 4 PM)
Evening (5 PM to 8 PM)
Late in Evening (After8 PM)
Questionnaire:
3. How often do you use/travel this public transport?
Daily
Weekly
Sometimes, when needed
Never
4. Do you think that travelling in such public travelling saves
your time?
Yes
No
Questionnaire:
5. Do the buses come in the bus station according to the
Time-table?
Yes
No
6. Do you get a satisfactory reply from the Inquiry Window?
Yes
No
Questionnaire:
7. If you do not, then please tick a suitable one from the
following:
Absence of officer
Due to his misbehavior
No window at all
8. What makes you use/travel in such public travelling?
Frequency of Buses
Timing of Buses
Due to Cheaper Fares
Comfort
Safety
No other option available
Questionnaire:
9. Thinking about travelling in and around the city by using such public
travelling, how do you feel about using such services?
I would be happy to use
It’s not my preferred way
I would only use it if there is nothing else available
I would never use it
10. How much significant it is for you to have such public travelling in city as
citizen?
very much significant
partially significant
neutral significant
partially insignificant
highly insignificant
Questionnaire:
11. Are you aware about the all the services provided by
transport operator?
Yes
No
12. You find the behavior of the transport employees.
Best (Courteous)
Good
Average
Bad
Very Bad
Questionnaire:
13. Are you satisfied with the services rendered by H.R.T.C.?
Yes
No
14.If yes, then please indicate the level of satisfaction you derive:
Highly Satisfied
Partially Satisfied
Neutral
Partially Dissatisfied
Highly Dissatisfied
Questionnaire:
15. Give your opinions/suggestions about the improvement of such transport
services:
-------------------------
Places:
 PHASE-1
 HAMIRPUR
 MANALI
 SHIMLA
 DHARMASHALA
 Mandi
 PHASE-2
 All district of Himachal Pradesh
 Punjab and Haryana
 PHASE-3
 All over India
FINANCIAL PLAN
Website Development - Rs 80000
Rent - Rs 20000
Various Licenses fees - Rs 20000
Cost of 7 PCs - Rs100000
Telephone & Internet - Rs 10000
Server, Software's Cost - Rs50000
500 Smart Card Readers - Rs 500000
(Shipped From China)
VISA payment services - Rs 10000
Customer care services - Rs60000
( 3 months )
INITIAL COST - Rs 780000
STARTUP COST
Salary of Employees - Rs450000
Accountants - 6,
Technician - 6
Field Officer -1
Manager - 2
Promotions
Referrals - - Rs 350000
Advertisement - Rs 60000
10000 Smart Card -RS 50000
(Shipped From China)
Utilities -Rs 20000
THREE MONTHLY RESEVES - Rs 930000
Capital contribution & Turnover
 Contribution by Munish - RS500000
 Contribution by Robin - RS500000
 Contribution by Abhishek-RS500000
 Contribution by Shubham- Rs500000
 TOTAL Contribution- Rs2000000
 Cost of Card = Rs 30*4000 -RS 120000
 Manufacturing Cost of Card= RS 5*4000 -RS 20000
 Total Revenue from Cards =RS 100000
 5 % of total Bus revenue = 50000 approximate (Taking 10 Lakh av. Bus Revenue)
 Total Target Buses = 500
 Total Revenue From Buses = 500* 50000 = RS 2500000
Balance Sheet
 Total Startup Capital Requirement = INITIAL COST + THREE MONTHLY RESEVES
= 780000 + 930000
= Rs1710000
 Total Investment By Members = RS 200000
 Total Revenue Generated (approx. 3 months) = Total Revenue (CARDS)
+ Total Revenue (BUSES)
= 100000 + 2500000
=Rs. 2600000
 Net profit = 2600000 – 1710000
=RS.890000
SUGGESTION
PLEASE…....????
????????
New Product Devlopment

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New Product Devlopment

  • 1. INTERNATIONAL BUSINESS & MARKETING DoMH, NIT HAMIRPUR H.P  REPERSENTED BY:  MUNISH KUMAR 16M910 (Operation manager)  ROBIN SAKLANI 16M911(Marketing manager)  YADAV ABHISHEK 16M912(HR manger)  SHUBAM KATNA 16M913(Technical manager)
  • 3. NEED OF PRODUCT/SERVICE RESISTENCE OF CONDUCTOR TO PICKING LOCAL PASSENGER. INSURANCE CLAIM. TO REDUCE THE CURRUPTION. MITIGATE THE CHANGE ISSUES WHILE EXCHANGE & SAVE QUALITY OF CURRENCY
  • 6. FEATURES OF CARD  It consist of magnetic chip & tape.  It will swipe with machine while entering & exit the bus.  Location of entering & exiting the bus noted on the server and deduction will be made accordingly.  Its very cheap .  Easily operated by layman.  It is very well laminated & water resistant.
  • 7. What is a smart/Traveling card?  The standard definition of a smart card, or integrated circuit card (ICC), is any pocket sized card with embedded integrated circuits. OR  A smart card is a plastic card with a small, built in microcomputer chip and integrated circuit that can store and process a lot of data
  • 8. Dimensions of smart card. 85.6mm x 53.98mm x 0.76mm(defined by ISO 7816)
  • 10. This swipe machine read the card and get information about destiny and deduct money accordingly. It sense all information if any one giving wrong information than it will act accordingly with the help of hybrid card.
  • 11. Offices:  Head office HAMIRPUR  Regional office HAMIRPUR MANALI SHIMLA DHARMASHALA MANDI
  • 12. Number of employees  ACCOUNTANTS: 6 NOS.  TECHNICAL STAFF: 6NOS.  FIELD OFFICER : 01 NOS.  MANAGERS : 2NOS.
  • 13. Verified Supplier - Guangzhou Zhanfeng Card Making Co., Ltd. FOB Price: US $0.5 - 1.2 / Piece Get Latest Price Min.Order:1000 Piece/Pieces Verified Supplier - Beijing China Reader Technology Co., Ltd. FOB Price: US $15 - 25 / Piece Min.Order:1 Piece/Pieces Description Get Latest Price :ISO14443A/ISO14443B/ISO15693 PRODUCT PURCHASING
  • 14. Price & Marketing Strategy  DIFFERENTIAL PRICING OF MARS SMART CARDS  MARS card (without any money value) - Rs30  MARS card (with money value Rs 100) - Rs100  RECHARGE TOPUPS  Lowest top up value for MARS Card- Rs 50  Highest top-up value for MARS Card- Rs 10000
  • 15. Promotions  User Referrals For 1st 5000 customers referrals Referring Customer will get RS 20 For Next 10000 customers referrals Referring Customer will get RS 15 (Per new customer addition) For Next 20000 customers referrals Referring Customer will get RS 10 (Per new customer addition) No referral credits after crossing 20000 referrals
  • 16. Promotions :  Money off coupons – customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to recharge card next time at a reduced price. RS.2/Coupons  Competitions – Maximum amount of recharge will allow the passengers to take part in a chance to win a prize per month. 1st prize car water purifier. 2nd prize mixer grinder. 3rd prize digital clock.
  • 17. Promotions:  Discount vouchers – a voucher (like a money off coupon) Example is purchasing of any product like Sony LED, etc.  Free gifts -a free product when recharge is up to more than one lac then gift is Sony LED.  Point of sale materials –e.g. posters, display stands – ways of presenting the product in its best way or show the customer that the product is there 1% discount.
  • 18. Advertisements:  Online advertisements Facebook, whatssapp etc. Cost Rs.6000/month.  News paper Divya Himachal Danik Jagaran TOI, ET etc. Cost Rs.3500/month
  • 19. Advertisements:  Workshop /lectures Product promotions during any guest lectures.  Handbills Cost for 50 quantity is Rs. 240  Posters/Banners cost for 1 poster is Rs. 190  Event sponsorship Cost per event is RS.1,00,000
  • 20. Advertisements:  Calendars  Diaries  pens  Total cost RS.10000
  • 21. Questionnaire: 1. Which transport service do you use? HRTC PRIVATE 2. Timings of your travelling: Morning (7 AM to 12 AM) Afternoon (1 PM to 4 PM) Evening (5 PM to 8 PM) Late in Evening (After8 PM)
  • 22. Questionnaire: 3. How often do you use/travel this public transport? Daily Weekly Sometimes, when needed Never 4. Do you think that travelling in such public travelling saves your time? Yes No
  • 23. Questionnaire: 5. Do the buses come in the bus station according to the Time-table? Yes No 6. Do you get a satisfactory reply from the Inquiry Window? Yes No
  • 24. Questionnaire: 7. If you do not, then please tick a suitable one from the following: Absence of officer Due to his misbehavior No window at all 8. What makes you use/travel in such public travelling? Frequency of Buses Timing of Buses Due to Cheaper Fares Comfort Safety No other option available
  • 25. Questionnaire: 9. Thinking about travelling in and around the city by using such public travelling, how do you feel about using such services? I would be happy to use It’s not my preferred way I would only use it if there is nothing else available I would never use it 10. How much significant it is for you to have such public travelling in city as citizen? very much significant partially significant neutral significant partially insignificant highly insignificant
  • 26. Questionnaire: 11. Are you aware about the all the services provided by transport operator? Yes No 12. You find the behavior of the transport employees. Best (Courteous) Good Average Bad Very Bad
  • 27. Questionnaire: 13. Are you satisfied with the services rendered by H.R.T.C.? Yes No 14.If yes, then please indicate the level of satisfaction you derive: Highly Satisfied Partially Satisfied Neutral Partially Dissatisfied Highly Dissatisfied
  • 28. Questionnaire: 15. Give your opinions/suggestions about the improvement of such transport services: -------------------------
  • 29. Places:  PHASE-1  HAMIRPUR  MANALI  SHIMLA  DHARMASHALA  Mandi  PHASE-2  All district of Himachal Pradesh  Punjab and Haryana  PHASE-3  All over India
  • 30. FINANCIAL PLAN Website Development - Rs 80000 Rent - Rs 20000 Various Licenses fees - Rs 20000 Cost of 7 PCs - Rs100000 Telephone & Internet - Rs 10000 Server, Software's Cost - Rs50000 500 Smart Card Readers - Rs 500000 (Shipped From China) VISA payment services - Rs 10000 Customer care services - Rs60000 ( 3 months ) INITIAL COST - Rs 780000 STARTUP COST Salary of Employees - Rs450000 Accountants - 6, Technician - 6 Field Officer -1 Manager - 2 Promotions Referrals - - Rs 350000 Advertisement - Rs 60000 10000 Smart Card -RS 50000 (Shipped From China) Utilities -Rs 20000 THREE MONTHLY RESEVES - Rs 930000
  • 31. Capital contribution & Turnover  Contribution by Munish - RS500000  Contribution by Robin - RS500000  Contribution by Abhishek-RS500000  Contribution by Shubham- Rs500000  TOTAL Contribution- Rs2000000  Cost of Card = Rs 30*4000 -RS 120000  Manufacturing Cost of Card= RS 5*4000 -RS 20000  Total Revenue from Cards =RS 100000  5 % of total Bus revenue = 50000 approximate (Taking 10 Lakh av. Bus Revenue)  Total Target Buses = 500  Total Revenue From Buses = 500* 50000 = RS 2500000
  • 32. Balance Sheet  Total Startup Capital Requirement = INITIAL COST + THREE MONTHLY RESEVES = 780000 + 930000 = Rs1710000  Total Investment By Members = RS 200000  Total Revenue Generated (approx. 3 months) = Total Revenue (CARDS) + Total Revenue (BUSES) = 100000 + 2500000 =Rs. 2600000  Net profit = 2600000 – 1710000 =RS.890000