App Store Optimisation: ASO improve the visibility of your mobile app across app stores. Follow these basic steps: App name/Title, App description, Category selection, Videos, Keywords, Meta data, screenshots
With million of mobile apps (Android, iOS) in the app stores (Google Play, Apple iTunes), getting your app discovered is one of the biggest issue facing mobile app developers and companies today.
Product/marketing managers must focus on effectively using ASO - App Store Optimisation techniques to get organic downloads. ASO can also be termed as the Mobile SEO.
Apple Analytics dashboard now gives number of views on iTunes store. This help in optimizing keywords for the purpose of App Store Optimisation.