Myrna White


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Myrna White

  1. 1. "The Role of Local Governments in Promoting Economic Development through Airports: the Atlanta case" Myrna M. White, Director Marketing and Stakeholder Engagement Hartsfield-Jackson Atlanta International Airport January 24, 2013 IV INTERNATIONAL SEMINAR OF AIRPORT CITIES
  2. 2. Agenda  ATL Overview  Stakeholders  Economic Impact  International Terminal  Your Questions
  3. 3. Airport overview
  4. 4. Airport OverviewAirport Structure Hartsfield-Jackson is owned and operated by the City of Atlanta Airport GM reports to COO/Mayor of the City of Atlanta City of Atlanta Mayor Kasim Reed Atlanta City Council approval process Stand-alone enterprise fund Receives no city or state taxpayer Aviation General Manager funding Louis Miller
  5. 5. Airport OverviewCity of Atlanta Organizational Chart Judicial Mayor City Council Agencies Court Operations Chief Operating Chief Financial Chief of Staff City AttorneyPublic Defender Officer Officer Solicitor Planning & Aviation Community Finance Law Development Corrections Procurement Atlanta Citizens Fire & Rescue Review Board Police Services Services Ethics Office Human Public Works Resources Internal Information WatershedAuditor’s Office Technology Management Parks, Recreation & Cultural Affairs 5
  6. 6. Airport Overview Department of Aviation Organizational Chart Aviation General DIT DHR Manager Director of Director of Marketing & Internal Audit Human Stakeholder Manager Resources Engagement Aviation Deputy Aviation Deputy General Manager, General Manager, Planning & Chief Financial Officer Operations Assistant Assistant Assistant Assistant Assistant Aviation General General General General GeneralInformation Procurement Manager Manager Manager Manager Manager Systems Manager Planning & Operations & Public Safety Commercial Accounting Director Development Maintenance & Security Development & Finance
  7. 7. Airport OverviewHartsfield-Jackson at a Glance More than 920,000 total flights per year 250,000 average daily passengers Nonstop flights to 156 U.S. cities Nearly 80 international cities in 50 countries 5.6 million-square-foot terminal complex 4,700-acre campus with cargo, maintenance and support facilities
  8. 8. Airport OverviewPassenger Traffic2008 2009 2010 201190.0 million 88.0 million 89.3 million 92.4 million 2011 was the busiest year ever for passenger traffic, up 3.53% from 2010 International passenger traffic increased nearly 8% to 9.85 million in 2011 Operations down in 2011 by 2.75% to 923,996 We are on track to report a record-breaking 95.5 million passengers in 2012
  9. 9. Airport Stakeholders
  10. 10. Airport StakeholdersAirport Environs
  11. 11. Airport StakeholdersLocal Jurisdictions Clayton County Fulton County City of College Park City of East Point City of Hapeville City of Forest Park City of Riverdale City of Atlanta
  12. 12. Airport StakeholdersThe Airport Community Non-airline City and tenants Airlines County Agencies Economic TSA Development Agencies Airport Tourism Users Agencies Hartsfield-Jackson Atlanta International Airport Citizens Business Community Local Planning Regulatory Agencies Agencies Regional Planning Neighborhood Elected Associations Agencies Officials
  13. 13. Airport Stakeholders Relationships with Primary Federal Agencies Federal Aviation Administration  FAA Airport District Office (ADO): provides the day-to-day coordination between the FAA and individual airports  FAA Southern Region (ASO): manages airport planning, environmental, compliance, design, and safety programs within the region  ATL ATCT: Responsible for control of aircraft on the airfield, and for arrival and departure clearance  Atlanta TRACON (A80): Responsible for the management and control of air traffic Atlanta Terminal Airspace Department of Homeland Security (DHS)  Transportation Security Administration (TSA): protects the nation’s transportation systems (baggage and passenger screening, cargo screening)  Customs and Border Protection (CBP): protect the borders from unlawful entry by terrorists and enforces immigrations and drug laws  Animal and Plant Health Inspection Services (APHIS): regulates the import and export of animals, animal products, and biologicals
  14. 14. Economic Impact
  15. 15. Economic ImpactRegional Overview Atlanta has always been a transportation hub. The Southeastern U.S. is home to several industries, including agriculture production, pharmaceutical plants, and automobile manufacturing The Airport allows businesses to move their goods and services anywhere in the world in a timely manner
  16. 16. Economic ImpactFortune 500 Companies in GeorgiaState Fortune 500 Revenues Company CityRank Ranking ($ millions)1 Home Depot 30 Atlanta 67,997.02 United Parcel Service 48 Atlanta 49,545.03 Coca-Cola 70 Atlanta 35,119.04 Delta Air Lines 88 Atlanta 31,755.05 Aflac 125 Columbus 20,732.06 Southern Company 147 Atlanta 17,456.07 Genuine Parts 215 Atlanta 11,207.68 First Data 236 Atlanta 10,380.49 SunTrust Banks 244 Atlanta 10,071.710 AGCO 340 Duluth 6,896.611 Coca-Cola Enterprises 347 Atlanta 6,714.012 Newell Rubbermaid 397 Atlanta 5,759.213 Mohawk Industries 427 Calhoun 5,319.114 NCR 469 Duluth 4,819.0
  17. 17. Economic ImpactAtlanta, GA: World-Class Business Center  40% of U.S. Manufacturing and Distribution is within 500 miles of Atlanta
  18. 18. Economic ImpactExamples of Recent Growth Companies citing airport as #1 reason for relocating to Atlanta Porsche has broken ground on its North American HQ adjacent to Airport Reliance Worldwide Corporation has announced plans to relocate its HQ from Australia Health Lean Logistics has announced plans to relocate its HQ from Spain 200+ combined jobs
  19. 19. Economic ImpactEconomic Impact Study $32.6 billion direct regional economic Growth of on-airport jobs impact 58500 58000 57500 Provides 58,000 jobs 57000 on site 56500 56000 55500 Responsible for $16 55000 billion in personal 54500 54000 income 53500 2001 2005 2009
  20. 20. Economic ImpactHartsfield-Jackson Creates Jobs Airport Visitor RelatedJobs Generated Industry Jobs Total JobsDirect 58,056 169,500 10,300 237,800Indirect 33,200 28,200 8,400 69,800Induced 59,000 55,000 12,700 126,800Total 150,300 252,700 31,400 434,400 Source: 2009 Airport Economic Impact Study
  21. 21. Economic ImpactEmployment Geography S. Fulton 15.5% Clayton 9.7% DeKalb 9.6% Henry 9.1% Fayette 8.2% Cobb 7.7% Coweta 7.4% N. Fulton 6.0% Gwinnett 3.4% Douglas 2.3% Cherokee 1.1% Other GA 8.5% Other US 11.5%
  22. 22. International Terminal
  23. 23. International TerminalBackground Part of 2000 master plan Opened May 16, 2012 Construction began summer 2008 Planning, design & construction created 3,000 jobs Approximately 1,500 direct and indirect jobs needed to operate and maintain new facility. 13 million international passengers forecast by 2015
  24. 24. International TerminalFacts and Figures Part of 2000 master plan Cost: $1.4 billion 1.2 million square feet 12-gate concourse Connects to Concourse E creating 40-gate international travel complex
  25. 25. International TerminalFeatures and Benefits Separate levels for arrivals and departures Eight security checkpoint lanes for international departing passengers Five security recheck lanes for domestic connecting passengers New Customs and Border Protection facility Two parking structures with more than 3,500 parking spaces More than 20 shopping and dining locations Reduced demand on existing Airport facilities, including The Plane Train, baggage handling systems and security checkpoints Increased Airport gate capacity Dedicated terminal for international travelers Elimination of baggage recheck process for Atlanta-bound international travelers!
  26. 26. International TerminalSignage Project Replacement of 15 Existing Sign Structures Reuse 58 Existing Structures New Supplemental Roadside Signs at 27 Locations Total New Panels 113 at 100 Locations I-75/85 Connector sign plan
  27. 27. International TerminalA Look Inside
  28. 28. International TerminalA Look Inside
  29. 29. International TerminalA Look Inside
  30. 30. International TerminalA Look Inside
  31. 31. International TerminalA Look Inside
  32. 32. Your Questions