http://conference.wes.org.uk/programme

1. The Startrek Vision
Towards Model Implementation Roadmap to
‘Seamless Travel’
Dr Muna Hamdi
7 October 2011
Intelligent
Mobility

2. Overview
• About Myself
• About IMobility: Future Vision Group
• Seamless Travel
7 Oct 2011 Startrek Vision 1. 2

3. The future vision of ‘Seamless Travel’ can be expressed as ‘providing the ability to travel and transport goods smoothly
and efficiently, whilst having a comfortable and enjoyable journey particularly when changing from one mode of transport to
another’.
The desired future of ‘Multimodal Transport System and Services’ should be truly intelligent, Green, dependable, well
integrated and sustainable. ‘Intelligent’ transport system s are adaptive to change with the ability to perceive, learn, optimise,
predict, plan, manage, detect conflicts and advise on or take a corrective action.
The actual implementation of this vision faces many barriers where changes to the status quo are needed. Such challenges
include migration from legacy systems, take up of new systems and processes by transport system managers and operators.
Multidisciplinary research will have a leading role in identifying the enabling technologies required to achieve
the future vision of transport taking into account the social, environmental and economic impact.
This presentation introduces an Intelligent Systems Engineer’s viewpoint of the steps needed to achieve model
implementation Roadmap for the long waited for vision of ‘Seamless Travel’.
7 Oct 2011 Startrek Vision 1. 3

4. Communicating
&
Utilising Fresh Research Ideas The Startrek Vision
into
Innovative Industrial Project
Solving Real-World Problems
Generating
Research Projects
&
Next Generation Products
www.mghfuturevision.co.uk
7 Oct 2011 Startrek Vision 4

5. To develop ITS research projects between private
& governmental sectors, in collaboration with
national, international research and funding
ITS Arab
bodies.
1- Build awareness of ITS and ITS research and its
importance to the region.
2- Establish ITS regional requirement that are
aligned with both regional governmental policies
and other transport associated authorities and
organizations.
3- Identify synergies between the EU and the
regional research projects
4- Knowledge Transfer and training to encourage
interested parties to participate in the
development of ITS research projects that will
benefit the MPC and the MENA region in general.
7 Oct 2011 Startrek Vision 5

6. IMobility: Future Vision Group
To Influence Change
by thinking beyond the horizon of the current technology & innovation
constraints; addressing problems related to the slow progress in the
evolution of efficient transport with
Systems of Systems approach towards
Multi-Modality & True Intelligence.
7 Oct 2011 Startrek Vision 6

7. Who can contribute?
Experts
Researchers
Entrepreneurs
Industry
& Businesses
IMFV
Users&
Government
Beneficiaries
Investors
7 Oct 2011 Startrek Vision 7

8. Seamless Travel!
Commercially viable vision or just a dream?
7 Oct 2011
Ref: The science fiction that turned into science fact - Startrek Vision 8
http://www.telegraph.co.uk/science/7911939/The-science-fiction-that-turned-into-science-fact.html

9. GOD’s View!
Encompassing Wide Range of Multidisciplinary Expertise
We need to look at the Transport problem away of the influence of a
particular Industry
Thinking beyond ones organisation, current and next project cycle
7 Oct 2011 Startrek Vision 9

10. Smart Living Environment
Intelligent Mobility & Urban Planning
Understanding of the interrelationships of all
influential factors such as social,
economic, environmental, policies
land use, & the built environment
7 Oct 2011 Startrek Vision 10

11. Multidisciplinary Research
• The road to Truly Intelligent Mobility (the wider look of mobility in
relation to ITS) starts by understanding the relationship between
different factors affecting the transport networks ( efficiency,
reliability & user acceptance & preference)
• Transport Systems should not be optimised in isolation of each other or
of the dynamic environment – System of systems approach.
• Understanding the problem environment is essential for making the
right decision and following the right vision.
7 Oct 2011 Startrek Vision 11

12. Multidisciplinary Research: define Advanced
Technology Enablers & Standards to improve Systems &
Services Efficiency and Reliability
Harmonisation between
Public Private sectors
Long/short term planning:
Providing a viable
Road Map - Are we working
Business Model
according to a strategy? Do we
need a new plan? How can we
achieve Timely & cost effective
deployment?
Future
Funding Research & forward
thinking projects Intelligent Eco & Smart Urban
Is there sufficient funding going Development
to the right projects??
Mobility
Involving the traveller – what
Solving problems does the traveller want? need?
Data privacy and security Validation of future services
Dynamic Pricing
Legal liability & Reliability Monitor, Evaluate & re-evaluate
measuring & predicting Economic,
Social & Environmental Impact.
7 Oct 2011 Startrek Vision 12

13. Truly Intelligent Systems - Attributes
• Integrated & Interoperable
• Dependable: Reliable, Available, Safe, Secure, & Robust.
• Sustainable: Adaptable, Clean, Efficient & On Demand
• Autonomic: Self Configuring, Self Healing, Self optimising, Self
protecting - reducing dependency on human intelligence
• Information Services that influence behaviour change – e.g.
Multimodal, Accessible, Reliable with Real Time Prediction
• Reduce the need for Mobility
7 Oct 2011 Startrek Vision 1. 13

14. Truly Intelligent Systems – How To?
Aim to Change Behaviour (or the way of thinking) not only of end users but all
stakeholders such as technology providers, planners & policy makers by:
• Cost Saving by Harmonised Deployment
Future Vision > Strategy > Polices & Guidelines > Planning > Design >Deployment >
Monitoring > On-Going Evaluation
• Identifying & Clarifying Benefits to Users (travellers & operators..)
• Intelligent Mobility Infrastructure by deploying the latest technology
• Knowledge Transfer for example by
o Adequate training for systems operators ….
o Bridging The Gap between Research, Business and Industrial worlds
7 Oct 2011 Startrek Vision 14

15. Intelligent Systems
‘Intelligent’ systems are adaptive to change with the ability to perceive,
learn, optimise, predict, plan, manage, detect conflicts and advise on or
take a corrective action.
7 Oct 2011 Startrek Vision 15

16. Data or Information
• We are moving toward a world of mobile technology where data are
increasingly available. Information is the key for reliable decision
support.
• To understand the Transport network behaviour it is essential to
transfer these data to useful and reliable information. This allows us
to understand & predict systems behaviour, user & market acceptance,
related social & economic changes..etc.
• thus enabling the provision of sustainability through urban & transport
planning for transport networks with greater efficiency…to serve economic
growth & prosperity - Seamless Travel
7 Oct 2011 Startrek Vision 16

17. Understanding the Need
Better Informed Travellers
Data
Private Sector
Harmonized
Services
Exchange
Informed
Information Information Information choice
Availability Reliability Visibility =
Cost Effective
Access to TTI Influenced
Behaviour

18. Information & Decision Support Systems
Multi-
•Availability Source/Modal •Relationships
•Accuracy
•Security •Weather •Behaviour Models
•Privacy •Events & Incidents
•Trains •Prediction
•Ownership
•Sharing •Roads
•Flights
•Ships Information &
Data
Options
Traveller decision making is highly dependent on higher levels of decision making

19. Information Management
National Integrated Multimodal Traffic & Travel Information
Network /Centre
Direct impacts Indirect impacts
• Reduction in the costs of accessing data for TTI • Economic
Services
• Social
• Coverage Expansion of existing TTI Services
• Emergence of multi-modal information services • Environmental
for Travellers
• Real-time TTI
• Better informed Travellers & Freight Operations
7 Oct 2011 Startrek Vision 19

20. Viability of the Who
business case
depends on: Owns It?
The cost of Control it?
collecting, Manage it?
maintaining,
analysing &
disseminating TTI Data Sources What Market Model?
The potential
value of that Lack of access to
information to the traffic & travel data
traveller Private
Public Harmonised
Lack of a viable
commercial
users are not business case for
willing to pay for service delivery
limited services.
Legal, Contractual &
Technical Issues
National Register
7 Oct 2011 Startrek Vision 20

21. IMFV Virtual Centre
Plan
7 Oct 2011 Startrek Vision 21

22. Looking Ahead
Next Intelligent Mobility & Urban Planning Event
Looking for collaborators.. ..Contact hamdi.muna@gmail.com
Group Profile @
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0BzHzV0o7gq8yYjliZTRlMTMtMTI0Yi0
0ZTkyLWI0NWYtZGVmODM0YzZmNDVj&hl=en_US
Thank you
7 Oct 2011 Startrek Vision 22