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Ship Date: September 2004
THE GAME <ul><li>Description: </li></ul><ul><ul><li>YOU’VE SEEN THE MOVIES, NOW PLAY THE GAME!   Adventure through the mos...
A BRAND WITHOUT EQUAL <ul><li>$35+ MILLION  STAR WARS  BRAND ADVERTISING THIS FALL – THE  STAR WARS  TRILOGY WILL  OWN  RE...
FEATURES AND BENEFITS   <ul><li>Adventure through the most exciting and memorable scenes from the classic  Star Wars  movi...
RETAILER “WHY BUY” <ul><li>HUGE AWARENESS AND HYPE </li></ul><ul><li>The  Star Wars   Trilogy  is one of the most highly a...
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Star Wars Trilogy Apprentice Of The Force Product Presentation

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This is a product presentation for Ubisoft's Star Wars Trilogy: Apprentice of the Force video game; from an Ubisoft marketing CD-ROM.

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Star Wars Trilogy Apprentice Of The Force Product Presentation

  1. 1. Ship Date: September 2004
  2. 2. THE GAME <ul><li>Description: </li></ul><ul><ul><li>YOU’VE SEEN THE MOVIES, NOW PLAY THE GAME! Adventure through the most exciting scenes from the classic Star Wars movie trilogy, controlling Luke Skywalker as he becomes a Jedi Master. </li></ul></ul><ul><ul><li>ACT THE HERO : Discover fantastic Jedi abilities and powers, including the Jedi Power Slash, the Force Push, and the Jedi Jump. Pilot craft including an X-wing and lightning-fast Speeder Bikes. </li></ul></ul><ul><ul><li>PLAY A VARIETY OF EASILY UNDERSTOOD GAME MODES : Drive, fly, and run through exciting, authentic Star Wars scenarios, facing Darth Vader and other famous foes. </li></ul></ul><ul><li>Target Audience: Kids; Parents/gift-givers; Star Wars fans </li></ul><ul><li>Genre: Action-Adventure </li></ul><ul><li>Platforms: Game Boy Advance only </li></ul><ul><li>Rating: “E” (Violence) </li></ul>
  3. 3. A BRAND WITHOUT EQUAL <ul><li>$35+ MILLION STAR WARS BRAND ADVERTISING THIS FALL – THE STAR WARS TRILOGY WILL OWN RETAIL! </li></ul><ul><li>The most successful film series of all time: $3.4 billion worldwide box office. </li></ul><ul><li>The most successful video series of all time: Over 100,000,000 videos in homes worldwide. </li></ul><ul><li>The most successful film-based merchandising franchise of all time: $8 billion in consumer sales worldwide since inception. </li></ul><ul><li>#1 boys’ toy license for 5 of the past 7 years. </li></ul><ul><li>Dedicated collector base that includes kids, teens, and adults. </li></ul><ul><li>Star Wars is the bestselling LEGO theme ever. </li></ul><ul><li>Star Wars videogames made a major impact in 2003: </li></ul><ul><ul><li>Star Wars Galaxies. </li></ul></ul><ul><ul><li>Knights of the Old Republic. </li></ul></ul><ul><li>Star Wars books continue to hit the N.Y. Times Bestseller List </li></ul><ul><li>Lightsaber sales doubled since Episode I and are still strong. </li></ul>
  4. 4. FEATURES AND BENEFITS <ul><li>Adventure through the most exciting and memorable scenes from the classic Star Wars movie trilogy, controlling Luke Skywalker as he becomes a Jedi Master: Battle Darth Vader and his vaunted stormtroopers. </li></ul><ul><li>Discover fantastic Jedi abilities and powers: Achieve victory with moves including the Jedi Power Slash, the Force Push, and the Jedi Jump. A variety of powerful physical abilities and weapons are also available. </li></ul><ul><li>Battle in fast-action single-player and multiplayer adventures: Use R2-D2 to unlock key elements, assisting Luke in cooperative single-player adventures. Also compete in dogfight and capture-the-flag multiplayer modes. </li></ul><ul><li>Action-packed driving challenges: Use reflexes to pilot an X-wing across space, and drive lightning-fast Speeder Bikes through Endor Forest. </li></ul><ul><li>Authentic Star Wars Trilogy movie stills and content: Imagery and storyline direct from the classic Star Wars, Empire Strikes Back, and Return of the Jedi movies. </li></ul>
  5. 5. RETAILER “WHY BUY” <ul><li>HUGE AWARENESS AND HYPE </li></ul><ul><li>The Star Wars Trilogy is one of the most highly anticipated DVD movie releases ever. </li></ul><ul><li>Retail exposure for Star Wars Trilogy -branded products will be huge at launch. </li></ul><ul><li>MASSIVE TRILOGY SPENDING AND SUPPORT </li></ul><ul><li>Over $30M is being spent by Lucas on TV media alone to promote the releases of the Star Wars Trilogy DVD and the Star Wars Battlefront videogame. </li></ul><ul><li>Star Wars Trilogy: Apprentice of the Force will ship the same day as the DVD trilogy, bearing very similar packaging. </li></ul><ul><li>UNRIVALED CONSUMER APPEAL </li></ul><ul><li>This E-rated game strongly appeals to key consumer segments – kids, parents, and collectors. </li></ul><ul><li>The only Nintendo game allied with the unprecedented Star Wars Trilogy DVD release. </li></ul>

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