Alexander Video Game Product Presentation

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This is a product presentation for Ubisoft's Alexander video game, based on the 2004 Oliver Stone film; from an Ubisoft marketing CD-ROM.

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Alexander Video Game Product Presentation

  1. 1. Ship Date: November 2004
  2. 2. THE GAME <ul><li>Description: </li></ul><ul><ul><li>Movie License: Experience moments of magic from Oliver Stone’s blockbuster movie opening Nov 5, 2004. </li></ul></ul><ul><ul><li>Become a Hero: Control Alexander the Great and record-breaking numbers of detailed units to conquer huge opposing forces. </li></ul></ul><ul><ul><li>Prove Your Strategic Mastery: Succeed in epic strategic and tactical battle challenges. </li></ul></ul><ul><li>Target Audience: Males, 18-40; Fans of the movie; RTS gamers </li></ul><ul><li>Genre: Historical RTS </li></ul><ul><li>Platforms: PC only </li></ul><ul><li>Rating: Pending </li></ul>
  3. 3. THE MOVIE BRAND <ul><ul><li>Launching in conjunction with the blockbuster movie starring Colin Farrell, Angelina Jolie, Val Kilmer, and Anthony Hopkins. </li></ul></ul><ul><ul><li>Warner spending many millions of dollars to promote the film; first trailer launched in theaters on May 28. </li></ul></ul><ul><ul><li>Game will include movie footage used as cut-scenes, excerpts from the movie soundtrack, and sound effects, voice dubs, and 3D objects rendered to match the look of the movie. </li></ul></ul>
  4. 4. FEATURES AND BENEFITS <ul><li>Breathtaking scale with 64,000 units on the field and 8,000 on-screen at one time – a category leader. </li></ul><ul><li>In addition to Alexander, command other legendary heroes such as India’s famed King Poros, Alexander’s heroic rival Darius, and the cunning Egyptian Pharaoh Nectanebo. </li></ul><ul><li>Use an accessible and user-friendly interface to build exotic armies containing forces such as peltasts, battleships, and war elephants. </li></ul><ul><li>Cultivate your tactical prowess using a deep campaign, random maps, online multiplayer, and a helpful tutorial mode. </li></ul>
  5. 5. RETAILER “WHY BUY” <ul><li>Blockbuster movie license with millions of dollars in co-marketing support. </li></ul><ul><li>Historical RTS and movie-licensed genre titles are very popular with large consumer base. </li></ul><ul><li>Alexander features exclusive movie footage, actor involvement, and musical score – allowing for blockbuster atmosphere with epic scale. </li></ul>

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