Marketing on the Web

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This presentation is about marketing on the web for financial planners, financial advisers, wealth managers, and investment advisers. Topics discussed include visibility on the web, search engine optimization (SEO), social media usage, and compliance.

Published in: Economy & Finance
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Marketing on the Web

  1. 1. Thomas MulloolyMullooly Asset Management
  2. 2. VisibilitySearch Engine OptimizationSocial MediaCompliance
  3. 3. Visibility
  4. 4. Typical Firm VisibilityStill no website in 2012The “5 page brochure”
  5. 5. Improved VisibilityClear niche identifiedNew content added regularlyClear “call to action”Follow-up process in place
  6. 6. Search EngineOptimization (SEO)
  7. 7. Matt Cutts
  8. 8. Penguin April 2012 – Link Farms
  9. 9. Panda & updates: De-valuing thin websiteswith no content (or poor content)
  10. 10. Why Google+
  11. 11. What Google SeeksWho is Google’s client?RelevanceFresh ContentThe Voting Machine
  12. 12. Social Media
  13. 13. Facebook
  14. 14. Linked In
  15. 15. Twitter
  16. 16. StockTwits
  17. 17. Compliance
  18. 18. Areas of Concern: Disclaimers and Disclosures TranscriptionsCherry Picking Archiving
  19. 19. www.mullooly.net (732) 223-9000

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