Mulei Nzila 511173
AGENDA   <ul><li>Company background </li></ul><ul><li>Application of Video Conferencing </li></ul><ul><li>Advantages  </li...
<ul><ul><li>Name:  Nation Media Group (Nation Television (NTV)) </li></ul></ul><ul><ul><li>Sector:  Broadcasting corporati...
(2) <ul><ul><li>Mission:  “We believe that the development of an informed perspective enables communities to fulfill their...
Product groups
Application (1)  <ul><li>Use of youtube – a video sharing service  </li></ul><ul><ul><ul><ul><ul><li>users upload, view an...
Application (2)  <ul><li>Uploading of daily news </li></ul><ul><li>To reach more audiences </li></ul>
How it works  <ul><li>Uploading videos in different formats </li></ul><ul><li>YouTube's servers convert the video and serv...
Advantages (1)  <ul><li>No paid charges  </li></ul><ul><li>Reaches a lot of people </li></ul><ul><li>Ability of users to v...
Advantages (2)  <ul><li>Possibility to get feedback on videos </li></ul><ul><li>Increased website traffic thus increased a...
Advantages (3)  <ul><li>User friendly applications: rating,  tagging (links), posting comments, video searching, and creat...
Advantages (4)  <ul><li>Easy and nice interface </li></ul><ul><li>Uploading of different file formats –  AVI, MPEG, MP4, D...
Disadvantages  <ul><li>Blockage of youtube in some countries – China, Iran, Morocco, Thailand </li></ul><ul><li>Limited vi...
Recommendations  <ul><li>Localization – to Swahili </li></ul><ul><ul><ul><ul><li>  - Covers East Africa </li></ul></ul></u...
Conclusion
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NTV and youtube

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A Kenyan media company uses youtube to reach more people.

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NTV and youtube

  1. 1. Mulei Nzila 511173
  2. 2. AGENDA <ul><li>Company background </li></ul><ul><li>Application of Video Conferencing </li></ul><ul><li>Advantages </li></ul><ul><li>Disadvantages </li></ul><ul><li>Conclusion </li></ul>
  3. 3. <ul><ul><li>Name: Nation Media Group (Nation Television (NTV)) </li></ul></ul><ul><ul><li>Sector: Broadcasting corporation </li></ul></ul><ul><ul><li>Location: Nairobi, Kenya </li></ul></ul><ul><ul><li>Vision: To be the Media of Africa for Africa </li></ul></ul>
  4. 4. (2) <ul><ul><li>Mission: “We believe that the development of an informed perspective enables communities to fulfill their true potential. Nation Media Group creates multiple media opportunities to inform, educate and entertain”. </li></ul></ul>
  5. 5. Product groups
  6. 6. Application (1) <ul><li>Use of youtube – a video sharing service </li></ul><ul><ul><ul><ul><ul><li>users upload, view and share clips </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Started 10 th September, 2007 </li></ul></ul></ul></ul></ul>
  7. 7. Application (2) <ul><li>Uploading of daily news </li></ul><ul><li>To reach more audiences </li></ul>
  8. 8. How it works <ul><li>Uploading videos in different formats </li></ul><ul><li>YouTube's servers convert the video and serve it as Flash Video (flv) format </li></ul>
  9. 9. Advantages (1) <ul><li>No paid charges </li></ul><ul><li>Reaches a lot of people </li></ul><ul><li>Ability of users to view videos on web pages outside the site </li></ul><ul><li>Videos can be watched at different times </li></ul>
  10. 10. Advantages (2) <ul><li>Possibility to get feedback on videos </li></ul><ul><li>Increased website traffic thus increased advertising revenues </li></ul><ul><li>Coverage of all video categories/topics </li></ul><ul><li>Quick streaming </li></ul>
  11. 11. Advantages (3) <ul><li>User friendly applications: rating, tagging (links), posting comments, video searching, and creation of groups. </li></ul><ul><li>Popular and trusted video sharing site </li></ul><ul><li>Easy segmentation: e.g. age </li></ul>
  12. 12. Advantages (4) <ul><li>Easy and nice interface </li></ul><ul><li>Uploading of different file formats – AVI, MPEG, MP4, DIVX, e.t.c. </li></ul><ul><li>3 video formats- standard, high quality and mobile format </li></ul><ul><li>localized versions in 22 countries </li></ul>
  13. 13. Disadvantages <ul><li>Blockage of youtube in some countries – China, Iran, Morocco, Thailand </li></ul><ul><li>Limited video length </li></ul><ul><li>Occasional server problems </li></ul><ul><li>Loads of traffic </li></ul>
  14. 14. Recommendations <ul><li>Localization – to Swahili </li></ul><ul><ul><ul><ul><li> - Covers East Africa </li></ul></ul></ul></ul>
  15. 15. Conclusion

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