We are living in a very unique time period. Innovation happens faster than we can process it, especially on theinternet. If you literally take a week off, you have missed a ton. Theres a good chance you missed Googles latest release, Apples newest iPod, or AOLs legal battle. Take a few months off and youve probably missed the introduction of a technology that will be pivotal in thefuture (think about how hot AJAX is right now and most of us hadnt heard of it a year ago).
While it can be exciting to just sit back and soak in all of the amazing things happening, it can also be extremelystressful as an internet entrepreneur trying to keep up. If you are like me, you probably subscribe to a bunch ofemail newsletters and print magazines. It seems like eachone is talking about how to increase my traffic by doing xor increase my conversions by doing y, and if I dont do it now I will fall behind and my business will fail. It can be enough to make your head explode.
What are we to do? For obvious reasons, the worst thing you can do is stop reading those newsletters and magazines. You need to stay up to date on what is goingon in your industry. Going into a shell and focusing entirely on your business without contact with the outside world will lead to missed opportunities. Learning should not be considered a finite thing - we should always be growing our knowledge base. We will never know everything that we need to know.
That said, we also need to understand that we cant possibly adapt every single change available to us. Any entrepreneur should have a business plan that conveys the major goals of the business, and should try to adhere to it. It will undoubtedly be a fluid, living document thatchanges over time, but still maintains the core goals of the business.
In the course of your reading, if you encounter a techniqueor technology that will directly help you meet those goals, then you should certainly pursue it. If not, make note of it and move on. I keep an idea book where I write down any ideas I have that are not directly applicable to my current business. That way the idea isnt lost for the future, but it also doesnt clutter my mind now.
You have two choices - hate change and watch your business fall behind, or learn to embrace it by implementing exciting pertinent technologies. After all, isnt it better to live in a time with rapid change asopposed to a hundred years ago when major change only happened once or twice in a life time?
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