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TWS 2014 – Personas, scenarios, user stories

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Tallinn Winter School, Experimental Interaction Design workshop. Third workshop day: discussing personas, scenarios and user stories. Valeria Gasik, Darja Tokranova, Zahhar Kirillov

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TWS 2014 – Personas, scenarios, user stories

  1. 1. Personas, scenarios, and user stories From “huh?” to “how?” Tallinn Winter School / Experimental Interaction Design 2014
  2. 2. What will your product do? Data Persona Scenario Use Cases Users Goals Primary A-1 A1-a, AI-b Secondary Supplementary Political Non-persona A2, A3... B1, B2, B3... A2-a, A2-b... A3-a, A3-b... B1-a, BI-b...
  3. 3. Umm...? Goals
  4. 4. I want to get from Paris to Berlin safely and efficiently.
  5. 5. Goal I want to get from Paris to Berlin safely and efficiently. Tasks 1850’s + About Face 3, :The Essentials of Interaction Design (2007)
  6. 6. Goal I want to get from Paris to Berlin safely and efficiently. Tasks 1850’s + About Face 3, :The Essentials of Interaction Design (2007) 2014 +
  7. 7. Experience goals End goals Feeling/being, e.g. Doing, e.g. Feel cool Share a photo Tasks Become admired Find a best deal Tasks Remain focused Do assignment Tasks
  8. 8. Why goals? • Foundation for the design End goals Doing, e.g. • Ground for discussion • A “reality check” Share a photo • Empathy Find a best deal • Easier to relate (than to e.g. flow chart) Do assignment
  9. 9. Personas
  10. 10. I work with flora Gardeners About Face 3 (p. 78)
  11. 11. I work with flora I have a garden at home I work at the botanic center I’m a landscape architecture = raw data About Face 3 (p. 78)
  12. 12. Persona • Describes imaginative users archetypes. • Is based on the real research and observation. • Shows user goals and their behavior patterns Does not substitute testing with and talking to the real people!
  13. 13. Background Bio Name, (age), occupation, education Photo(s) Description E.g. use environment or context, where the problem occurs and current solutions and frustrations. Goals Mapping • • E.g. computer skills, necessity vs fun, quality vs price. What are the user’s end goals? 2-4 end goals and 0-1 life goals is enough for this workshop Example template, yours can look different!
  14. 14. Petter Tamm 44, works at the botanic garden, father of two children As a lead gardener, Petter is responsible in ordering nutritions and specific soil for the plants for the city’s botanic garden. Currently he has to do bi-weekly orders over the phone from his office, calling manufacturers one by one. Reads reviews to find best... Goals • Wants to manage bulk orderings more efficiently • quality price Is looking for quality reviews about new products Example template, yours can look different!
  15. 15. Persona ≠ Stereotype Empathy and sensitivity to subjects vs. biased caricatures. Psychology student Isabella Spanish student Maria
  16. 16. Before moving on define “what” of your project What need does it serve?
  17. 17. Scenarios
  18. 18. Scenarios • Stories that help understand interactions • A cheap way to illustrate design solution from user’s point of view • Tell user’s goals, motivations and actions “What should this product do?” “How would user behave in this context?” “What if...?”
  19. 19. Context-based scenario It’s friday afternoon. Petter opens his desktop computer at the botanic center’s office. He wants to be quickly done with the extra flower soil orders. Petter decides to order the same combination of products as four weeks ago, but in smaller quantity. He does not order nutritions this time. Petter is not interested in staying at the office long. As soon as the order is done, he leaves work to pick his daughter from school.
  20. 20. Story background, settings Goal “quick extra orders” It’s friday afternoon. Petter opens his desktop computer at the botanic center’s office. He wants to be quickly done with the extra flower soil orders. Petter decides to order the same combination of products as four weeks ago, but in smaller quantity. He does not order nutritions this time. Petter is not interested in staying at the office long. As soon as the order is done, he leaves work to pick his daughter from school. High level actions (e.g. re-ordering x with changes, not ordering y.) Motivation: efficiency
  21. 21. • In what settings will the product be used? • Is the persona frequently interrupted? • With what other products will it be used? • What primary activities does the persona need to perform to meet her goals? • What is the expected end result of using the product?
  22. 22. User Stories Use Cases
  23. 23. User Stories A simple description template for the (one) goal the user wants to do with your product. As a I wan (role ) t to so I c do (w an be hat), nefit (how ). As a tourist I want to find the cheapest public transport route from Airport to my Hotel so I can save money.
  24. 24. User Stories User stories with clear conditions of satisfactions Theme user stories Theme user stories Theme user stories Theme user stories Epic / Saga user stories Adopted from Mike Cohn Theme user stories Theme user stories
  25. 25. Use Cases A step-by-step description of one process, which helps the user (and other actors) to achieve a result. Com Use pone Case nts: , Acto r s, St eps
  26. 26. Use Cases Example Use Case – Search of the cheapest public transport route. Actor – Tourist Steps – 1. Specify “from” and “to” locations 2. Select day and time of a) arrival or b) departure 3. Show search results with the cheapest price first
  27. 27. As a side note...
  28. 28. Design issues Elastic user Fits opinions Selfreferential design Edge cases Inside jokes Extremes
  29. 29. Today’s To Do In your blog 1. Describe (1) primary persona 2. Write 1-2 scenarios based on persona’s goal 3. Write few user stories OR use cases based on the scenario(s)
  30. 30. Reference • Cooper, A., Reinmann, R., Cronin, D. (2007). About Face 3: The Essentials of Interaction Design. England: Wiley • Goodwin, Kim. 2001. “Perfecting Your Personas.” Cooper Newsletter, July/August.

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