How to Pick the Best Mailchimp Email Template For Your Email Marketing
How to Pick the Best Mailchimp
Email Template For Your Email
Creating an effective email campaign is
more important than choosing a fancy
theme and using an awesome header
Decide on the purpose of your campaign.
If it’s Readership, you have to focus on good copy
and a strong hook at the beginning. Then took a
theme that will allow you to utilize Typography –
size & font family – rather than being really image-
If it’s Purchasing/Conversion, then you need
interesting visuals that have descriptive image
summaries, plus clickable links.
If it’s Subscribing/Leads, you need a template that
lends to clear, prominent event details & a very
clear call to action.
Responsive is jargon that means that your template
automatically adjusts font, layout & elements
depending on the device.
If you’re creating your own, use media inquiries, or
make your campaign mobile-friendly with a fixed
width of 320px, larger fonts that can be read on a
small screen and finger size buttons that are
tappable. According to more than 41% of emails are
opened on phones. Your email template has to
factor that in.
Single vs Multi-Column
If your campaign is focused on one topic
or you’re pushing a call to action, you need
a Single Column template. It’s a much
more pleasurable experience.
If you’ve got variety in your content or a
product-based campaign, Multi-Column is
your best bet. It also allows you to put any
non-crucial content in the sidebars.
The One Principle
MailChimp recommends that your
email campaign should be easy to
read with one eyeball at one arm’s
length away, and scrollable/tappable
with one thumb. That means using a
minimum of 16 font size, avoiding link
clusters, & building your call to action
button at 46 px squared.
Clear Headings & Call to
What do you want your reader to do?
Make this as obvious as possible. If you
think it’s big enough, make it bigger.
When you squint at your computer, can
you tell what’s important? If you can’t,
make the adjustments accordingly.
Simple design using grid-based layers.
Simple fonts (think Times, Arial, Verdana,
imagery & better content.
Fancy designs look nice when you’re
creating the template, but remember you’re
emailing across various platforms with various
security settings/preferences. The simpler your
campaign is, the more accessible and
shareable it is!
Test Your Campaign
Read this guide for email testing
ideas & tips. Use tools like
MailChimp’s Inbox Previewer or
Litmus to preview how emails will
render in different inboxes.