George Eastman was the one who created a pioneer industry in 1879, the photographicindustry.Eastman Kodak Company has given special importance to customer needs, large scaleproduction at lower costs international distribution and large promotion. For achieving theseobjectives, they introduced a camera, which was available for only one dollar. Due to thesestrategies sales increased up to 13 billion.By change in technology, instead of recording films on rolls, it could be saved in digital format.Because of these reasons, traditional film roll business decreased and comes from 800 millionto 300 million in 2005.To be highly competitive in market, Kodak announced to de-emphasize the traditional film andfocus on technology. Today in digital technology era, Kodak is suffering in printing picturesbusiness, but successful in camera sales, and has reached to peak in digital camera sales.For successful business, we need to plan today for tomorrow. The same Kodak has done and inage of dominance in photography, they have concentrated on other areas. They include: 1. Digital and film imaging 2. In medical and dental field 3. Printing and scanning applications. 4. Digital displays and components.Kodak has targeted every sector relating to photography. They want to be major player inprinting.Just after invention of x-rays, they produced a particular paper for x-rays. The quality of Kodakfilms can be judged from the fact that the films, which won Oscar awards, were recorded onKodak films. Keeping in mind, to be dominant in future, Kodak work on info imaging. It includesmeans for printing images captured by mobile phones, brighter, more energy efficient displaydigital cameras, cell phones and other electronic devices.