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2015 - Facebook & Google Re-Marketing to 1.3 Million Daily Active Malaysian Youths with CTR 19% - Facebook Custom Audience

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2015 - Facebook & Google Re-Marketing to 1.3 Million Daily Active Malaysian Youths with CTR 19% - Facebook Custom Audience

  1. 1. Section 1: Infographics of Accomplishment in 2015
  2. 2. 1) Deployed Facebook Intelligent Audience Targeting that increased digital ad results by 852% (Refer "Projects" and "Honors" section of LinkedIn). 2) Successfully implemented viral marketing with Facebook campaign in 7-days. Achieved: a. 41.4 Million Facebook Reach b. 147.9 Million Facebook Impressions c. 1.48 Million Video Views d. 222,000 Website Visits e. trended organically in Twitter during the digital campaign period (first time for a non- paid Astro’s f. online campaign) g. 5.36 Million #hashtag impressions in all social media platforms h. 1.5 Million total visits to the ground event Section 2: Astro Group’s Social Media Performance  Top performing Business Unit in Astro with 597% Social Media Performance Record (Comparing with Business Unit at #2 position who is with just 79.7% performance).  Astro’s other business unit performances are hidden here due to confidentiality. Data are audited by Vocanic who is part of GroupM Companies.
  3. 3. Section 3: Facebook & Google Re-Marketing to 1.3 Million Daily Active Malaysian Youths As part of my big data exploration, I’ve managed to build and have access into active Malaysians in digital and social media platforms. Currently, I have access to:- 1)Direct FB & Google Remarketing Access to 1.3 Million Malaysian Youths (who are active daily & increasing) - The youth audience and the teenagers are engaging in trending topics and will be the best market to display your ads to create brand awareness 2) 409K active users & subscribers of Malaysia's top broadcast media - Consumers and paid subscribers of broadcast media who have purchased and taken some actions on the product. Best market to target to get potential sales through ads. 3) 310K active users of Malaysia's school leavers & newly enrolled University students - School leavers who are seeking universities & colleges to pursue studies and also university students who are currently active in student related forums and discussion boards Screenshot taken from my personal Facebook Ad Manager
  4. 4. Section 4: Facebook Ads Performance (CTR 19% and Relevance Score 10/10) Facebook Ad 1 - Relevance Score (Ad Dashboard Screenshot)  Ad created through Facebook Intelligent Audience Targeting method and Facebook Re- marketing list as mentioned in Section 3  Yielded 8% CTR rate and 9/10 Relevance Score Facebook Ad 1 – Click Through Rate (Ad Dashboard Screenshot)  Ad created through Facebook Intelligent Audience Targeting method and Facebook Re- marketing list as mentioned in Section 3  Yielded 19% CTR as the highest click through rate
  5. 5. Facebook Ad 2 – Click Through Rate (Ad Dashboard Screenshot)  Ad created through Facebook Intelligent Audience Targeting method and Facebook Re- marketing list as mentioned in Section 3  Yielded 18.6% CTR as the highest click through rate Facebook Ad 2 - Relevance Score (Ad Dashboard Screenshot)  Ad created through Facebook Intelligent Audience Targeting method and Facebook Re- marketing list as mentioned in Section 3  Yielded 14.7% CTR rate and 10/10 Relevance Score
  6. 6. 35% Conversion Rate for Astro’s Facebook Campaigns - Highest in Facebook Ad Industry Generated Leads & Conversions for Universities via Facebook Ads 35% Conversion Rate – Leads for Universities via Facebook Ads

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