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Foundation of business strategy

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Project for Coursera Course: Foundation of Business Strategy
Analysis of Coca Cola Pakistan

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Foundation of business strategy

  1. 1. MISSION • To refresh the world in body, mind and spirit. • To inspire moments of optimism through our brands and our actions. • To create value and make a difference everywhere we engage.
  2. 2. OBJECTIVES • To know the core values, vision and mission • To understand the internal and external environment in which Coca Cola operates. • To understand the future prospects of different products • To identify and characterize the different growth strategies used by Coca Cola • To know about the Coca-Cola Company’s strategies management process
  3. 3. PORTER’s FIVE FORCEs MODEL
  4. 4. • • • • • • Differentiated Marketing Customer satisfaction Endorsement of celebrities Reasonably priced Consumer connecting advertisements Availability in every local market
  5. 5. STRENGTHS - Strong brand image - Financially stable -Strong distribution channel -Heavy promotional activities -70% revenue-outside USA WEAKNESS -Health care issues. -Product offering restricted to beverages -Inability to launch new product.
  6. 6. OPPORTUNITIES - Strong brand image - Financially stable -Strong distribution channel -Heavy promotional activities -70% revenue-outside USA WEAKNESS -Health care issues. -Product offering restricted to beverages -Inability to launch new product.
  7. 7. BCG MATRIX OF COCA-COLA
  8. 8. HIGH Question Mark STAR BUSINESS GROWTH RATE LOW CASH COW DOG HIGH LOW MARKET SAHRE
  9. 9. Cost 2.5 Coca Cola 2 Differentiation Pepsi 1.5 Amrat Cola 1 0.5 0 0 0.5 1 1.5 2 2.5
  10. 10. Time Sales
  11. 11. •Strong Retail Strategy •Strong Brand Image •Focus on Quality •Strong Competition with PEPSI •Price War •Low threat of Entrants •Strong Threat of Substitutes

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