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As the digital marketing landscape continues to evolve, social media content and a growing follower/fan base is not always enough to keep brands engaged with consumers. Developing a rapport with social influencers is becoming an integral component to branding, marketing, public relations and social media campaigns. The benefits of influencer marketing are varied: increased brand recognition, product endorsements, and influence from credible and knowledgeable sources about a product or service.
While the end results are clear, the starting point can be daunting. With 936 million daily active users on Facebook, Instagram’s 300 million monthly active users, and 500 million tweets being sent a day, identifying potential influencers can take considerable time and requires a well-developed strategy to be successful.
One of the most important things to remember is that having a following does not always translate to having an influence. The much-needed component of credibility and relevance is essential to engaging with influencers. This isn’t to say that a person with 1.5 million Twitter followers doesn’t have reach or influence, just that he or she might not make sense for your brand.
This content originally appeared on www.MDidit.com. To read the full blog post, please visit https://mdidit.com/news/.