WHAT IT ISN’T | WHAT IT IS | WHY IT’S IMPORTANT
Source: The New Yorker | ANNALS OF BUSINESSCREATION MYTHXerox PARC, Apple, and the truth about innovation.
BY MALCOLM GLADWELL | MAY 16, 2011
that Xerox PARC developed..…and Apple
made it marketable.
Who Innovated The Mouse?
c r e a t i v i t y
Innovation – innovare to make new
- creating value from existing things,
- not just new things; they have to
be NEW Value
NEW VALUE FROM EXISTING
Joseph Schumpeter, Economist
Innovation is the
that meet new
needs, or existing
“Innovations Without Profits Are Just Ideas.”
“Innovation = invention + commercialization”
Innovation is the profitable
implementation of ideas.
innovation is essentially the
commercial exploitation of
Innovation is the process
of making changes to
distinguishes between a leader and a follower
invented television by
getting an idea from
looking at the rows of
neatly spaced crops on
his farm. He applied the
spacing concept to
creating rows of light
and dark spots on a
cathode ray tube to
Change “100” to “CAT” by moving just two lines.
Source: Martin Gardner.
We’re used to looking at information one
way. To solve the problem, you have to
change the way you look at it by turning
it upside down, with the squarish zeros to
the left and the one to the right.
Then take the rightmost line from the
first zero and move it to the top of the
one to form a T. In the middle zero,
raise the bottom line to form an A.
Now you have CAT.
• More than one way to solve a problem – keep your mind open.
• We’re all from different planets.
• Looking is not the same as seeing.
• Find the similarities between differences and across domains.
• Find inspiration everywhere, and connect seemingly unrelated
things by finding the commonalities, similarities, resemblance.
Every block of stone has a statue inside it, and it is the task of
the sculptor to discover it. Michelangelo 68