Yes, They Can     What voters have lostAnd what campaigns have gained    Between 2008 and 2012     Micah Sifry -- @mlsif  ...
Don’t be fooled by digital candy
My.BarackObama.com ‘08
My.BarackObama.com ‘12
“Facebookization”
Is this a disclaimer?
This app can…
MittRomney.com
How to join MyMitt
This app can, too…
The Internet doesn’t  empower anyone.  People empower  themselves.One-to-many and  many-to-one is  easy.Many-to-many is ha...
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
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Yes They Can: How the 2012 Presidential Campaigns Are Using Technology

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These are the slides from my March 11, 2012 talk at SXSW, where I looked at how the Obama and Romney campaigns are using the web, and argued that after two elections where the internet was making voters more influential, power was shifting from voters back towards campaigns thanks to sophisticated data-mining and "Facebookification."

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Yes They Can: How the 2012 Presidential Campaigns Are Using Technology

  1. 1. Yes, They Can What voters have lostAnd what campaigns have gained Between 2008 and 2012 Micah Sifry -- @mlsif Personal Democracy Media SXSW panel on 2012 election
  2. 2. Don’t be fooled by digital candy
  3. 3. My.BarackObama.com ‘08
  4. 4. My.BarackObama.com ‘12
  5. 5. “Facebookization”
  6. 6. Is this a disclaimer?
  7. 7. This app can…
  8. 8. MittRomney.com
  9. 9. How to join MyMitt
  10. 10. This app can, too…
  11. 11. The Internet doesn’t empower anyone. People empower themselves.One-to-many and many-to-one is easy.Many-to-many is hard.

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