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BAJC1028 Understanding Communication.pptx

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BAJC1028 Understanding Communication.pptx

  1. 1. School of Media & Communication Studies Course Code: BAJC1028 Course Name:Introduction to Mass Communicatin Communication Program Name: BA Journalism & Mass Communication Understanding Communication
  2. 2. Objectives The course is designed and introduced to provide a glimpse of understanding communication from broader perspectives. How it is related to media and society. Thus, this subject will provide concepts, theory and practical aspects of communication.
  3. 3. What is Communication?  Communication word is being derived from the Latin word “Communis” which means to make common.  According to Oxford dictionary communication is a process of expressing ideas and feelings or of giving people information  Language are the codes of communication  Communication is the transmission of a message from a source to the receiver.
  4. 4. What is Communication?  According to Aristotle, “Communication is a means of persuasion to influence other so that desired effect is achieved.”  According to John Devvy,“Communication is a process of sharing experience till it becomes a common possession.”
  5. 5. Objectives
  6. 6. Simple Definition Communication is a process through which we can share our idea, experience, emotion, information with others.
  7. 7. Process of Communication
  8. 8. Process of Communication
  9. 9. Communication as a discipline Communication as a field and a discipline grew within American academic/university structures. Its history as well as its standing with the traditional social sciences (anthropology, economics, political science, psychology, and sociology) emerged in Europe toward the end of the 19th century. In many ways Wilbur Schramm was far from the founder of the field as the study of journalism and rhetoric or public address in the United States had long preceded his establishment of the first graduate program in communication research at the University of Illinois in 1948. .
  10. 10. Summary Communication establishes relationships and makes conversation possible. Every message has a purpose or objective. The sender intends - whether it is consciously or unconsciously -to accomplish something by communicating. In this context we used to communication for fulfilling various kinds of objectives, like to motivate, to inform, to teach, to persuade, to entertain, or to inspire.
  11. 11. Question Identify the need of communication in the society. .
  12. 12. Reference https://www.oxfordbibliographies.co Keval J Kumar, Mass Communication in India,Jaico Publication https://www.uihere.com/free-cliparts/search?q=intrapersonal https://wecommunication.blogspot.com/2014/07/interpersonal- communication.html http://www.uou.ac.in/ Kisspng, 2018; Web Editor 4, 2017 http://www.journogyan.com/2017/03/introduction-of-mass- communication.html

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