Leadership in Creative Industry


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Leadership in Creative Industry

  1. 1. Presentation on Leadership Module : Cultural Entrepreneurship Prepared by -Welcome! Mrunal Bhongale Media and Creative Enterprise Mrunal.bhongale@gmail.com March 22, 2011 Page 1 of 28
  2. 2. Purpose Understanding the term LeadershipUnderstanding the relation between Leadership & Creative EntrepreneurshipUnderstanding the application of knowledge using Case Study Page 2 of 28
  3. 3. ContentsLeadership Leadership & Case Study• Definition Creative • Introduction• Concept • Early life and education• Misconceptions Entrepreneurship • Early career• Qualities • Introduction • Film• Style • Essential Skills • Hindustan Films• Skills • Role • Knowledge Check • Examples • Character • Challenges • Achievement • Movie Estimated Time 30 Minutes Page 3 of 28
  4. 4. Leadership : • Definition • Concept • Misconceptions • Qualities • Style • Skills Page 4 of 28
  5. 5. Leadership : Definition "Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen.“ -Alan Keith In Simple Words – “Leadership is nothing but, organizing a group of people to achieve a common goal.“ Leader is a person capable of inspiring and associate others with a dream. Page 5 of 28
  6. 6. Leadership : Concept LEADERSHIP CONCEPT Traditional concept Modern concept Directing chief at the Anyone with unique top of a hierarchy responsibility Page 6 of 28
  7. 7. Leadership : Misconceptions Leadership is misunderstood to mean directing and instructing people and making important decisions on behalf of an organization. Effective leadership is much more than these. “leading is helping people achieve a shared vision, not telling people what to do.” Effective leadership does not necessarily require great technical or intellectual capacity. These attributes might help, but they are not pivotal. “Leadership is about behaviour first, skills second.” Page 7 of 28
  8. 8. Leadership : Qualities Good leadership demands emotional strengths and behavioural characteristics which can draw deeply on a leaders mental and spiritual reserves. People with these sort of behaviours and attitudes tend to attract followers. Page 8 of 28
  9. 9. Leadership : Style Leadership can be performed with different styles. Some leaders have one style, which is right for certain situations and wrong for others. Some leaders can adapt and use different leadership styles for given situations. Page 9 of 28
  10. 10. Leadership &Creative Entrepreneurship • Introduction • Essential Skills • Role • Examples Page 10 of 28
  11. 11. Leadership &Creative Entrepreneurship : Introduction Creative entrepreneurship is the practice of setting up a business – or setting yourself up as self-employed - in one of the creative industries. The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that s/he is concerned first and foremost with the creation and exploitation of creative or intellectual capital. Essentially, creative entrepreneurs are investors in talent – their own and/or other people’s. The most renowned creative entrepreneurs have combined creative flair with entrepreneurial ability to build multi-million dollar business empires. Page 11 of 28
  12. 12. Leadership &Creative Entrepreneurship : Essential Skills Tactical, Specialist Inspiring Visionary Structured, Deliverer Resilient Deliverer Strategic, Thinker Proactive Engager Collaboration Builder Empathic Supporter Altruistic Champion Empowering Coach Behavioral Role Model Charismatic Networker Page 12 of 28
  13. 13. Leadership &Creative Entrepreneurship : Role  Take initiative and act as if they are playing a critical role in the organization rather than a mostly important one and energize their people,  Demonstrate entrepreneurial creativity, search continuously for new opportunities and pursue them,  Take risk, venture into new areas and provide strategic direction and inspiration to their people,  Take responsibility for the failures of their team, learn from these failures and use them as a step to ultimate success and strategic achievement. Page 13 of 28
  14. 14. Leadership &Creative Entrepreneurship : Examples Madonna Sir Richard Charles American recording Nicholas Branson artist, actress and British entrepreneur, best entrepreneur. known for his Virgin Group of over 400 companies. Page 14 of 28
  15. 15. Case Study • Introduction • Early life and education • Early career • Film • Hindustan Films • Knowledge Check • Character • Challenges • Achievement • Movie Page 15 of 28
  16. 16. Case Study : Introduction Dadasaheb Phalke Indian producer-director-screenwriter, known as the father of Indian cinema Starting with his debut film, “Raja Harishchandra” 1913, now known as Indias first full-length feature, he made 95 movies and 26 short films in his career span of 19 years, till 1937 Page 16 of 28
  17. 17. Case Study : Early life and education Born on 30 April 1870 at Nasik, Maharashtra, India His father was an accomplished Sanskrit scholar In 1885 He joined Sir J. J. School of Art, Mumbai in 1890, Phalke went to the Kala Bhavan in Baroda, where he studied Sculpture, Engineering Drawing, Painting and Photography. Page 17 of 28
  18. 18. Case Study : Early career Owner Of Printing Press, Trip to Printing Artist Germany for Raja Ravi Verma Draftsman at Archaeological Survey of India Small town photographer in Godhara Page 18 of 28
  19. 19. Case Study : Film 1910 1912 Watch the film The Learned the art and craft of film-making Life of Christ at Cecil Hepworth of Walton He raised money and Studios, London experimented with a Returned India to set up Phalke Films few short films. Studio, Bombay. 1913 1914 Debut film, “Raja Again visited England to organise trade Harishchandra”, now shows. He even had offers to stay known as Indias first on, , but returned to India after buying full-length feature the latest equipment. Page 19 of 28
  20. 20. Case Study : Hindustan FilmsOn his return he closed Phalke Films and established the Hindustan CinemaFilms in 1918, in partnership with five businessmen from Mumbai, in the hopethat by having the financial aspect of his profession handled by experts in thefield, he would be free to pursue the creative aspect.He set up a model studio and trained technicians, actors, but very soon, he raninto insurmountable problems with his partners. In 1920, Phalke resigned fromHindustan company, made his first announcement of retirement fromcinema,and he wrote Rangbhoomi, an acclaimed play.But lacking his imaginative genius, the Hindustan company ran into deepfinancial loss, and he was finally persuaded to return.Till 1937, Under this banner he made about 44 silent films, and one talkie titledGangavataran. Page 20 of 28
  21. 21. Case Study : Knowledge Check Quality Style Skills Leadership & Creative Entrepreneurship Page 21 of 28
  22. 22. Case Study : CharacterPhalke was a gentle husband and father, and as a filmmaker too, he isdetermined but not too aggressive.Phalke was an eccentric, workaholic man bursting with self-confidence, extremely poised and confident in his performance.Curious to learn the new moving form of drama he takes big risks, selling off hisvaluables to watch more movies and buy books on the subject. And soon, hetakes the biggest risk and embarks on a journey to London, to meet up withfilmmakers and learn the craft only with the address of one London filmmagazine.Perhaps Dadasaheb could have made more money and fame if he had beenaccepted the tempting offer from British film world. However, he politelydeclined the offer. Page 22 of 28
  23. 23. Case Study : Challenges 1Resilience : He started his Photography studio however because of the rumor“camera sucks the very life out of a person” makes him to shutoff his business.Decision Making: He mastered the printing skills by visiting Germany and startedthe printing press. He has a good investors in the Printing business however hewas firm on his choice of self satisfaction.Adaptability : He accidently watched the film “The Life of Christ” and whichmake him wonder. It was a time when Indian people were scared to watch thelive pictures and feel as if like it is real. The movie makes him so crazy that he losthis vision just by continuously watching it day and night.Entrepreneurism: To get the knowledge, he has to convince the British owner ofthe film studio in india. Page 23 of 28
  24. 24. Case Study : Challenges 2Motivation/Communication: Family and friends him reported as mad/Crazy man.Family was even scared that he might get arrested by British rulers because ofthis unusual attempt. He has to convince his family to support him in what he isvisualizing.Planning: He has to raise the funds by selling his household items & insurancepolicy papers.Entrepreneurism: He has to struggle for investors to arrange his visit to London.He has a big competition of Live musical dramas at that time and it was achallenge to attract people for the “Dumb Pictures”Communication: When he visited London, he has to convince the British FilmMakers to share knowledge.Delegating: He has to train his wife to handle the camera and editing to make himconcentrate on other activities of film making. His wife was his active partner formanaging studio and technical job. Page 24 of 28
  25. 25. Case Study : Challenges 3Organizing :He has to advertise his first short film to right people to get the investors.Getting artist for film was also a big challenge.He has to compromise on male artists performing the female roles.He has to take care of his entire team as a father. He have to be some times strictto make them achieve what he wants to do.He has to name his business as a “Factory” as it makes his and his team memberslife easy in society.Monitoring: When the film was launched he got very few audience and thismakes his investors worry. Hence adapted innovative advertising techniques. Andit was turned into success.Decision Making:British Film makers offered him good business , however he has to politely deny itas he has long term vision of establishing film industry in India. Page 25 of 28
  26. 26. Case Study : Achievement His spark created an industry that makes more than 900 films in about 20 languages every year and employs over 3 million people. It is the largest film industry in the world. The Dadasaheb Phalke Award for lifetime contribution to Cinema, was instituted in his honour, by Govt. of India in 1969, and is the most prestigious and coveted award in Indian Cinema Page 26 of 28
  27. 27. Case Study : Movie - Harishchandrachi Factory Harishchandrachi Factory Indias entry for Oscars [PTI, Sep 20, 2009, 02.18pm IST] MUMBAI: Marathi film " Harishchandrachi Factory", by theatre-veteran Paresh Mokashi has been selected as Indias official entry to this years Oscars in the Foreign Film Category. The two-hour-long film depicts the struggle of Dadasaheb Phalke, the father of Indian cinema, to make Raja Harishchandra in 1913, Indias first feature film. Trailer : http://www.youtube.com/watch?v=LPvvMbXLfpA&feature=related This candid Marathi movie is a must watch and not to be missed. Page 27 of 28
  28. 28. I Forget what I was taught,I only remember what Ive learnt. Page 28 of 28