P3 commercial uses of social media sites

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P3 commercial uses of social media sites

  1. 1. COMMERCIAL USES OF SOCIAL MEDIA SITES Unit 25 Social Media Products
  2. 2. Lesson Goals  Know the commercial uses of social media websites
  3. 3. Advertising Know the commercial uses of social media websites Pay per click The website owner is paid by the advertiser each time the ad is clicked  Banners Paid when advertisers website is visited by clicking on a banner  Impression advertising Paid for each time a page is accessed containing an ad  #advertise #viral #reviews
  4. 4. Viral marketing  Know the commercial uses of social media websites Uses social media sites to promote a product or a brand through video clips or Flash games that will be shared amongst users. #advertise #viral #reviews
  5. 5. Your Task Know the commercial uses of social media websites Look at specific social media websites, describe each of the following and illustrate with screenshots if appropriate:    advertising viral marketing product/service reviews #advertise #viral #reviews

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