Fort Worth Convention Center Renovation
2013 Proposal
• Innovative Technology Transformation
Identified
Problem









Not Enough Space
30,000 Sq. Ft.
Ballroom needed
Meeting Rooms
needed.
Functionality of
A...
Identified
Solution







Multi-Use Facility
Expand use
Multiple type of
events
Multiple audiences
Clustering force...
Site
Overview/Desc
ription









Arena looks like
space ship, similar
to Star Trek
Enterprise with
round arena w...
Proposed
Changes









Electronically
operated curtains
lowered from ceiling
covering upper deck
seating
Steel ten...
Hotel Supply and Demand
Fort Worth Hotels
2007 - 2012

2007 - 2012

5

4

Revenue (millions)

4.7

4.6

4.5

4.4

Annual R...
Address Costs








Estimated at
$600,000 based on
26,960 sq. ft. arena
Modeled after Long
Beach design for
45000 s...
Dimensions of
Urban Design


Social Dimension




Perceptual
Dimension





Access/flow

Sensory stimuli
Sense of pl...
Conclusion










Critics claim BandAid.
Rebuttal: solves
issues of space and
functionality
Critics argue –
pouri...
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Burton urban rhet presentation

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Burton urban rhet presentation

  1. 1. Fort Worth Convention Center Renovation 2013 Proposal • Innovative Technology Transformation
  2. 2. Identified Problem       Not Enough Space 30,000 Sq. Ft. Ballroom needed Meeting Rooms needed. Functionality of Arena should accommodate different types of events Need competitiveness with other cities 45 year-old building
  3. 3. Identified Solution       Multi-Use Facility Expand use Multiple type of events Multiple audiences Clustering force Innovation
  4. 4. Site Overview/Desc ription        Arena looks like space ship, similar to Star Trek Enterprise with round arena with extended exhibit hall. 3 main entrances Small Concourse Dated arena facad Horseshoe seating style Speaker cluster Spot lights
  5. 5. Proposed Changes      Electronically operated curtains lowered from ceiling covering upper deck seating Steel tension grid with positional LED stage lighting and sound system Flying canopy can be raised and lowered to create faux ceiling Suspended decorative elements Versatile space created from blank canvas
  6. 6. Hotel Supply and Demand Fort Worth Hotels 2007 - 2012 2007 - 2012 5 4 Revenue (millions) 4.7 4.6 4.5 4.4 Annual Room Supply & Demand 2007-2012 Annual Room Revenue Annual Room Supply & Demand 4.5 Downtown Fort Worth Hotels Fort Worth Hotels 12 300 3.9 266 257 242 250 3.6 10 9.6 9.3 9.1 234 222 221 9.5 8 3.5 3 2.5 2.6 2.4 2.5 2.6 200 2.9 2.8 Supply (millions) 4 100 6.6 6.5 Supply (100,000's) 5.1 4.6 Demand (millions) 2 6 5.9 6 150 Demand (100,000's) 3.9 3.3 1.5 50 1 0.5 2 - 0 2007 0 2007 2008 2009 2010 2011 2010 2011 2012 2007 2009 2010 2011 2012 20 $25,000,000 Revenue (millions) 95 100 Downtown Fort Worth & Dallas (2012) Hotel Occupancy Tax Growth Annual Room Revenue 2007-2012 160 95 $143.24 84 $135.38 140 $20,000,000 74 120 70 60 2008 Source: SMITH TRAVEL RESEARCH, INC. 19 18 Downtown Fort Worth Hotels 80 2009 Source: SMITH TRAVEL RESEARCH, INC. 2012 Source: SMITH TRAVEL RESEARCH, INC. 90 2008 59 HOT 40 $98.79 100 $15,000,000 51 50 80 30 % OCCUPANCY ADR 55.9 60 $10,000,000 $75.65 69 RevPAR 40 20 20 $5,000,000 10 0 - 2007 2008 2009 2010 2011 Fort Worth-Downtown 2012 Dallas-Downtown $FY01-02 Source: SMITH TRAVEL RESEARCH, INC. 21 FY02-03 FY03-04 FY04-05 FY05-06 FY06-07 FY07-08 FY08-09 FY09-10 FY10-11 FY11-12 [--------------------------------------10 Years-----------------------------------------] 22 Source: 2012 SMITH TRAVEL RESEARCH, INC. 23
  7. 7. Address Costs      Estimated at $600,000 based on 26,960 sq. ft. arena Modeled after Long Beach design for 45000 sq. ft. arena at $1 million plus additions totaling $7 million. Hotel Tax Revenue Partnership with THR Federal Community Block Grants
  8. 8. Dimensions of Urban Design  Social Dimension   Perceptual Dimension    Access/flow Sensory stimuli Sense of place Functional Dimension    Flexibility Serves multiple purposes Connection
  9. 9. Conclusion       Critics claim BandAid. Rebuttal: solves issues of space and functionality Critics argue – pouring money into old unused facility Rebuttal: It will increase traffic flow and income Critics claim temporal fix. Rebuttal: long-terms effects of providing space for different venues – bring new life to arena/city

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