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Mr. Write | The Book | 2011


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Some of the great stuff clients have let me work on.

Published in: Business
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Mr. Write | The Book | 2011

  1. 1. Smart, reliable, honest and there when you need him. Joe Zeigler | 763.670.6181 |
  2. 2. ClientMr. WriteObjectiveShameless self-promotionMediumDirect mail
  3. 3. ClientChildren’s Home Society &Family ServicesObjectivesEnable users to navigatethe full breadth of CHSFSservices; boost searchperformanceCopy“Children’s Home Society& Family Services canhelp Plan a positivecourse of action for the lifeof a child. Strengthenfamily bonds throughcounseling and education.Unite children with lovingfamilies, and eachadoptee with a sense ofhis or her culture andhistory. And enable you toGive to children and theirfamilies throughvolunteering anddonation.”
  4. 4. ClientThe Window StoreObjectivesPosition client as uniquely qualifiedto serve Minnesota homeowners;leverage SEO terms to boostvisibilityCopy“We love Minnesota weather asmuch as the next loon. But – let’sface it – when a place can dole outtemps from 100-above to 30-below, some days it’s best toobserve our climate from inside thecomfort of a beautiful, energyefficient home. At The WindowStore Home Improvements, we’llstrive to make your homeeverything you wish it to be, whileassuring it’s prepared to handleextreme heat, cold and moistureyear after year.”
  5. 5. ClientIndustrial Fabrics Association InternationalObjectivePersuade landscape architects to include awnings in their designsMediaDirect mail, Web
  6. 6. ClientBest Buy For BusinessObjectivePromote client as a smallbusiness resource, whileleveraging partnershipMediaDirect mail, printadvertising
  7. 7. Client Objective MediumBrown College Connect prospective Self-mailing brochures students with their with program-specific potential to succeed inserts
  8. 8. Client Objective MediaBrown College Engage potential Interactive CD-ROM and students in a dialogue video in self-mailer about their futures sleeve
  9. 9. ClientBrown CollegeObjectiveDrive inquiries from geo-targeted locationsMediaTransit stops, busexteriors and interiors
  10. 10. ClientBrown CollegeObjectiveDrive inquiries from prospectivehigh school studentsMediumDirect mailCopy“At Brown College, you can learnhow to begin a rewarding career ina field you love. And while anycollege can hand you a book andshow you how to pass a test, atBrown you can learn somethingeven more valuable—self-confidence and the knowledge thatyou really can succeed at work…and in life.”
  11. 11. Client experience Industry experienceArctic Cat Agricultural productsBest Buy ApparelBrown College (Career Education Corporation) Building automationCeridian Consumer productsChildren’s Home Society & Family Services EducationCompellent Financial servicesE*Trade Health careHarley-Davidson ManufacturingHID Global/Fargo Electronics Recreational motorsportsHoneywell RetailIndustrial Fabrics Association International Security and life safety systemsLand OLakes TechnologyMinco 3D prototyping and manufacturingMotorolaOutboard Marine CorporationSears Roebuck & CompanyStratasys Joe Zeigler | 763.670.6181 | | 1521 Roselawn Avenue West, Roseville, MN 55113