SunLi@MrSunLi.com                                      http://MrSunLi.comCrystal Taste ?How brands shift perceived taste o...
Two experiments are designed in acontrolled environment  Test #1    Blind   A         B        C  Test #2   Brand        $...
56 respondents are interviewed inHong Kong                                    3
No clear winner but fewer respondents  like physical taste of mineral water             37.5%                       37.5% ...
However, brands shift perceived taste  significantly                                                                 $$$  ...
Most respondents drop Watsons (low end brand) after disclosing brands                       Churn                       St...
Female respondents care more about  brands    Male                                        Female                          ...
Those who are very thirsty tend to  ignore brands    Not Thirsty                            Very Thirsty   E       #2 Bran...
SunLi@MrSunLi.com                      http://MrSunLi.comTo discover more …http://MrSunLi.com
Upcoming SlideShare
Loading in …5
×

Crystal taste - how brands shift perceived taste of bottled water

1,534 views

Published on

An insightful market research for perceived taste of bottled water with original and unique chart presentation

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,534
On SlideShare
0
From Embeds
0
Number of Embeds
78
Actions
Shares
0
Downloads
24
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Crystal taste - how brands shift perceived taste of bottled water

  1. 1. SunLi@MrSunLi.com http://MrSunLi.comCrystal Taste ?How brands shift perceived taste of bottled water
  2. 2. Two experiments are designed in acontrolled environment Test #1 Blind A B C Test #2 Brand $ $$ $$$ 2
  3. 3. 56 respondents are interviewed inHong Kong 3
  4. 4. No clear winner but fewer respondents like physical taste of mineral water 37.5% 37.5% Mean 25.0% Distilled Mineralized Mineral (Watsons) (Bonaqua) (Evian)N = 56 / Mean = 18.7 / Variance = 10.9 4
  5. 5. However, brands shift perceived taste significantly $$$ $$ $ 41.1% 37.5% Mean 21.4% Distilled Mineralized Mineral (Watsons) (Bonaqua) (Evian)N = 56 / Mean = 18.7 / Variance = 22.9 5
  6. 6. Most respondents drop Watsons (low end brand) after disclosing brands Churn Stay E Evian 8 5 10 #2 Brand Test B Bonaqua 6 11 4 W Watsons 7 5 0 Watsons Bonaqua Evian #1 Blind Test W B EN = 56 6
  7. 7. Female respondents care more about brands Male Female Major Churn Major Churn E #2 Brand Test #2 Brand Test B W Major Churn #1 Blind Test #1 Blind Test W B E W B EMale = 27 / Female = 29 7
  8. 8. Those who are very thirsty tend to ignore brands Not Thirsty Very Thirsty E #2 Brand Test #2 Brand Test B W #1 Blind Test #1 Blind Test W B E W B ENot Thirsty = 17 / Very Thirsty = 17 8
  9. 9. SunLi@MrSunLi.com http://MrSunLi.comTo discover more …http://MrSunLi.com

×