Pineda marketing library products and services to high school


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Pineda marketing library products and services to high school

  1. 1. Marketing Library Products and Services to High School Teachers Ryan Pineda May 1, 2010
  2. 2. Project Background and Justification (Major Elements of the Project)
  3. 3. Host Information Elizabeth Seton High School Library 5750 Emerson St Bladensburg, MD 20710 Librarian: Kimberly Tremble
  4. 4. Why market the library to teachers? o Teachers have preconceived ideas of what the library can do for them oTeachers claim that they have no time oA strong collaboration between librarians and teachers is needed to create a solid learning environment
  5. 5. Goals of the project o Identify the strengths and weaknesses of the school library o Determine if the teachers are satisfied with the resources that the library offer them o Find out if the library resources support the curriculum o Develop materials that will market the library products and services to teachers
  6. 6. Project Process o Review of Related Literature o Seek approval from the principal to conduct a survey to teachers o SWOT Analysis o Drafting, administering and analysis of survey o Recommendation to the librarian and school administration o Creating a virtual library for teachers
  7. 7. Project Accomplishments
  8. 8. Review of Related Literature American Association of School Librarians (2003). Toolkit for School Library Media Programs. Chicago: American Library Association Burkman, A. (2004). “A Practical Approach to Marketing the School Library.” Library Media Connection
  9. 9. SWOT Analysis oenabled me and the librarian to analyze what the library offers to teachers and what the library can do to improve its services to teachers othe weaknesses of the library served as opportunities to think how these could be improved othe opportunities can be capitalized and can be used as marketing tool
  10. 10. Survey o used the free account from o sent on March 3, 2010 o 2nd invite was sent after a week o Final invite was sent on March 17 o Total respondents: 39 out of 51 teachers (76%)
  11. 11. What the Survey Says… Within the last 6 months, how often have you visited or used the library? Everyday (15.4%) More than once a week (12.8%) Less than once a week but more than once a month (38.5%) Once a month or less (30.8%) Not sure (2.6%)
  12. 12. Cont. of Survey 0 10 20 30 40 50 60 70 If you have used the library within the last 6 months, please select the services or resources that you used (Please select all that apply).
  13. 13. Cont. of Survey 0 10 20 30 40 50 60 70 80 I can do all my research (if needed) from home or from my classroom I do not feel comfortable using the library I have no time to use the school library If you do not use the library frequently, please tell us why.
  14. 14. One more highlight from the survey Within the last 6 months, how often have you brought your class to the library? Quarterly Monthly Rarely Never
  15. 15. Recommendations to the Librarian o putting the @ your library brand o reaching out o speaking out o taking advantage of social media in promoting the library
  16. 16. Virtual Library o
  17. 17. Lessons Learned o “Every act is a marketing act.” (Beckwith, 1997, 38) o Creating a marketing plan is a challenging task o Understanding the audience is important oA good marketing campaign does not have to involve the 6 P’s o Bite-sized marketing is effective