Music piracy no match for Avril
by Guy Newey in Hong Kong
July 20, 2008 01:30pm
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TERRY McBride is not afraid of pirates.
The Canadian best known as the manager of pop megastar Avril
Lavigne said the music industry's obsession with stemming the flow of
illegally downloaded material is futile and short-sighted.
"I do not believe that the record label owns the song, the publisher
does not own the song, even the artist does not own the song," Mr
McBride said in an interview.
"It is the emotion that a fan attaches to that song, to that lyric that
makes it popular. What the record business needs to do is to monetise
the behaviour of that fan."
Mr McBride said record companies need an alternative to what he
sees as an outmoded business model that relies on a few mega-selling
artists and copyright protection.
In almost every global market record sales are plummeting as people
turn to the internet for music, increasingly downloading it for free.
A recent MTV survey of consumers in 12 Asian countries found that 77
per cent of people aged between 15 and 24 had illegally downloaded
music in the past month, while 59 per cent had also made legitimate
In the UK this is dealt with by the Performing Rights Society.
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